MONTEREY, Calif., Sept. 7 /PRNewswire/ -- Americans are adding more seafood to their diets for health reasons, but the seafood that is healthy for their bodies may not be healthy for the ocean. To inform consumers about the dangers of eating overfished or irresponsibly farmed seafood, Monterey's Estancia Winery and the Monterey Bay Aquarium's Seafood Watch(R) program have teamed up to distribute 150,000 Seafood Watch guides on bottles of Estancia wine and at http://www.estanciawinery.com/. Seafood Watch is a pocket-sized guide, with color coded lists of seafood ranked Best Choices, Good Alternatives and Avoid, designed to raise awareness about the importance of buying seafood that hasn't been overfished or farmed in a way that is harmful to the fish or the environment. "People are eating more seafood and drinking more wine because they are healthy choices for everyday meals," says Greg Fowler, vice president of winemaking. "Estancia and Seafood Watch want to help people also make healthy choices for the ocean by making Seafood Watch guides easily accessible." Estancia's vineyards enjoy beneficial effects from the Monterey Bay, giving Estancia a unique responsibility to protect the ocean by employing environmentally sound farming practices. "Estancia's mantra in the vineyard is 'keep the vineyard in the vineyard,'" Fowler says. "We work very hard to make sure no sediment, erosion or even dust make their way to the Bay. Like the Seafood Watch program we are committed to creating positive outcomes -- not just for our vineyards, but for the greater ecosystems that affect our vineyards." Seafood Watch guides are available at http://www.estanciawinery.com/ and http://www.seafoodwatch.org/, or on bottles of Estancia wines at retail outlets nationwide. No purchase is necessary. Estancia is actively committed to protecting coastal and aquatic life through the use of sustainable farming practices, environmentally sound packaging and by promoting programs such as the Monterey Bay Aquarium's Seafood Watch. Estancia invites you to uncork and unwind with its award- winning lineup of Monterey wines, produced responsibly for your enjoyment. Editors Note: To order a list of retail markets, brochures, graphics or to schedule interviews, use contact below DATASOURCE: Estancia CONTACT: Bethany Zepponi, of Icon Estates Wine, +1-707-967-2164, Web site: http://www.estanciawinery.com/ http://www.seafoodwatch.org/

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