Cook's, Arbor Mist, and Other Holiday 'Must Have' Brands Announce Seasonal Promotions CANANDAIGUA, N.Y., Oct. 11 /PRNewswire-FirstCall/ -- With the holiday season just around the corner, Arbor Mist, Cook's, Paul Masson Grande Amber Brandy, and other popular wine and spirits brands that are "must haves" for the holidays, announce a great line-up of seasonal promotions. This includes: party planning and recipe ideas; gift boxes; and "enter to win" sweepstakes and other incentives in legal states. (Photo: http://www.newscom.com/cgi-bin/prnh/20041011/NYM097 http://www.newscom.com/cgi-bin/prnh/20021008/NYTU022LOGO ) Cook's Throughout the holidays, champagne is a part of most celebrations, and cameras capture the joyful moments of the season. This year Cook's, America's No. 2 sparkling wine, will run a special promotion called "Picture Your Party with Cook's." In many states, Cook's holiday promotion displays at retail locations will feature an "enter to win" sweepstakes offer, sending a free disposable camera to the first 150 people who return an official entry form. Sweetening the deal for holiday shoppers, Cook's is also offering a mail-in rebate in many parts of the country. Consumers will get one dollar back on the purchase of every 750 ml or 1.5-liter bottle of Cook's (up to 12 dollars), or one single-use camera for every six bottles of Cook's (up to two cameras). Instant redeemable coupons on in-store displays will also be offered in several states. Paul Masson Grande Amber Brandy VSOP Especially festive this year, 750 ml bottles of Paul Masson Grande Amber Brandy VSOP will be packaged in clear gift boxes and decorated with red, green, and gold hot-stamped back panels. These elegant and lively gift boxes are the perfect choice for last minute host and hostess gifts, or for those difficult to buy for names on holiday shopping lists. Paul Masson Cream Liqueur This year, Paul Masson Cream Liqueur gift sets will be available during the holiday season. These value-added gift sets, complete with a pair of classic sipping cups, will feature the brand's unique Chocolate Hazelnut and Mocha Caramel flavors. Gift sets will be available in 750 ml and 375 ml bottle sizes. Arbor Mist Playing off of America's love affair with football, Arbor Mist, America's No. 1 wine with fruit brand, will feature a "Thirst and Goal" promotion. Look for the dynamic 3-D display at retail locations. Arbor Mist is the perfect beverage choice for both women and men to enjoy, whether it is served at a tailgate party or used for holiday entertaining. Manischewitz Many American consumers appreciate the tradition and heritage associated with Manischewitz during the holidays. This year, Manischewitz will offer a mail-in rebate in legal states. Look for the Manischewitz holiday displays in retail locations that capture the tradition of the brand with a fresh new look. Taylor Desserts This year, Taylor Desserts will introduce "a Holiday Tradition, an Everyday Favorite" holiday theme. Available in seven delicious blends, Taylor will offer a five-dollar, mail-in rebate in legal states. A new addition to the Taylor Desserts family, Taylor Madeira, will hit retail shelves just in time for the holidays. Taylor Madeira is a great option for adding flavor and flair to low-carb recipes. For recipes to enjoy this holiday season featuring the smooth, softly nutty flavor of Taylor Madeira visit our brand web site at http://www.taylordesserts.com/. About Canandaigua Wine Canandaigua Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE:STZ andNYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. http://www.newscom.com/cgi-bin/prnh/20041011/NYM097 http://www.newscom.com/cgi-bin/prnh/20021008/NYTU022LOGO DATASOURCE: Canandaigua Wine Company CONTACT: Lisa Farrell of Canandaigua Wine Company, +1-585-396-7184, Web site: http://www.cwine.com/ http://www.taylordesserts.com/

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