Archer Unveils eVTOL Aircraft
11 June 2021 - 12:00PM
California-based Archer, a company designing and developing
electric vertical takeoff and landing aircraft (eVTOL), debuted its
Maker aircraft both live in Los Angeles and streamed to a global
audience on the evening of June 10. The intimate, COVID-safe
in-person event was held at the Hawthorne Hangar Operations and
utilized industry leading XR technology to take audiences on a
virtual ride on Maker.
In order to create a unique and completely immersive experience,
Archer utilized movie production technology to bring its aircraft
to life, an eVTOL industry first. The company built a 2,400 sq ft
XR volume space that simulated a commercial flight and demonstrated
how Archer will shape the next era of travel by transforming how
people approach everyday life, work, and adventure. By creating a
mass shared simulation using the film industry's most cutting edge
technology, attendees were able to virtually ride Archer’s
aircraft, experiencing the next transportation
revolution.
“Archer has a big, bold company vision and our approach to this
milestone moment had to match that,” said Louise Bristow, who leads
Marketing and Communications for Archer and assembled the creative
team. “We wanted to deliver an experience that went beyond the
conventions of normal product launches and to bring together a
unique group of partners to create something truly immersive for
our audience.”
“Maker’s unveil has been years in the making and marks a pivotal
juncture for the eVTOL industry and future of transportation,” said
Brett Adcock, co-founder and co-CEO of Archer. “Every day at
Archer, we’re working to build the future, and we have never felt
closer than we did introducing the world to Maker.
Adam Goldstein, co-founder and co-CEO of Archer added “We’re
excited to continue reaching new milestones and introducing our
largest cities to the next generation of safe, sustainable
travel.”
Archer’s new Chief Creative Officer Kenny Taht, was at the helm
of the event’s creative direction, drawing on over three decades of
experiential design and television production to bring Maker to
life. “True innovation requires inspiration, which is why the team
at Archer put great emphasis on creating a groundbreaking, highly
engaging moment for Maker’s unveil,” said Kenny Taht. “In order to
progress UAM, continuous education is needed and, with this
experience, we’ve helped introduce travelers to this new
reality.”
Maker’s unveil is the latest example of Archer’s continued
momentum, setting the stage for the next phase of engineering and
flight testing. With backing from the United Airlines commercial
order and the recently announced merger with Atlas Crest Investment
Corporation (NYSE: ACIC), the company is valued at $3.8 billion,
Archer is in an excellent financial position to continue on its
accelerated timeline toward commercial launch in 2024.
To experience the industry milestone, access the full recording
here.
About ArcherArcher’s mission is to advance the
benefits of sustainable air mobility. Archer is creating the
world’s first electric airline that moves people throughout the
world's cities in a quick, safe, sustainable, and cost-effective
manner. As the world’s only vertically integrated airline company,
Archer is designing, manufacturing, and operating a fully electric
vertical takeoff and landing aircraft that can carry passengers for
60 miles at speeds of up to 150 mph while producing minimal noise.
Archer's team is based in Palo Alto, CA. To learn more, visit
www.archer.com.
For MediaLouise BristowArcherC: 818 398
8091louise.bristow@archer.comarcher@launchsquad.com
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