PLANO, Texas, July 26, 2016 /PRNewswire/ --
Epsilon®, an Alliance Data (NYSE: ADS) company, today
announced that it has been named agency of record for Del Monte
Foods, one of the nation's largest producers, distributors and
marketers of premium quality, branded food products, following a
five-month competitive review process. Epsilon's Chicago-based team will spearhead marketing
across traditional, digital and retail channels to increase product
sales and drive operational efficiency for Del Monte brands
including Del Monte® and College Inn®.
Founded in 1886, Del Monte Foods' brands consistently hold
majority or second place market share in fruit, vegetables, tomato
and broth categories, collectively representing approximately
$1.7 billion in annual sales.
Privately-owned, the company is headquartered in Walnut Creek, California.
Under the terms of the new agreement, Epsilon will develop an
overarching multi-channel creative campaign and communications
plan, which will be extended across College Inn®
products, Del Monte® plastic Fruit
Cup® products and Del Monte® vegetable
products. Epsilon will also oversee traditional advertising,
shopper marketing and digital marketing.
"At Del Monte Foods, we are committed to delivering
category-leading innovation and integrated marketing plans. Our
deep understanding of consumer and shopper needs, married with
Epsilon's unique ability to oversee strategy, creative, insights
and execution will enable us to drive strong relationships with
customers through high-quality marketing communications," said
Jen Reiner, Senior Director,
Marketing Activation & Shopper Marketing at Del Monte. "The
competitive review process proved Epsilon and their agency
leadership to be highly innovative, focused on driving positive
outcomes for our business through a unique understanding of the
consumer and personalized marketing execution."
"Today's complex consumer-driven economy demands
enterprise-level integration across all parts of the business,
especially marketing communications," said Andy Frawley, chief executive officer at
Epsilon. "We're excited to work closely with Del Monte Foods to
develop a strategic and creative approach by leveraging insights
that will drive strong consumer engagement across all touch
points."
About Del Monte Foods
Del Monte Foods is one of the
country's largest and most well-known producers, distributors and
marketers of premium quality, branded food products for the U.S.
retail market, generating approximately $1.7
billion in net sales in fiscal 2015. With a powerful
portfolio of brands, Del Monte products are found in six out of ten
U.S. households. Brands include Del Monte®,
Contadina®, S&W®, College
Inn® and other brand names. The Company also
produces and distributes private label food products. For more
information on Del Monte Foods, visit the Company's website
at www.delmontefoods.com.
About Epsilon
Epsilon is a global leader in creating connections between people
and brands. An all-encompassing global marketing company, we
harness the power of rich data, groundbreaking technologies,
engaging creative and transformative ideas to get the results our
clients require. Recognized by Ad Age as the #1 World's Largest
CRM/Direct Marketing Network, #1 Largest U.S. Agency from All
Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information,
visit www.epsilon.com, follow us on Twitter
@EpsilonMktg or call 1.800.309.0505.
About Alliance Data
Alliance Data®
(NYSE: ADS) is a leading global provider of data-driven marketing
and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact: Alliance
Data Epsilon
Tiffany Louder – Investor
Relations Jessica
Nable – Media
Alliance
Data
917- 270-3293
214.494.3048
jessica.nable@epsilon.com
tiffany.louder@alliancedata.com
Steve Calk
FTI Consulting
212-850-5611
alliancedata@fticonsulting.com
Shelley
Whiddon – Media
214.494.3811
Shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation