Abercrombie & Fitch Toasts “The A&F Wedding Shop” With Experiential L.A. Event
02 April 2024 - 12:00AM
Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie
& Fitch Co. (NYSE: ANF), celebrated its new “A&F Wedding
Shop” collection and rang in wedding season with an immersive and
experiential event on March 27, 2024. Partnering with Pinterest to
bring the latest wedding trends to life, Abercrombie transformed
the grounds and rooms of Los Angeles’ famed Goldwyn House to
highlight pieces from the brand’s 100+ piece collection designed to
outfit brides, bachelorettes and best-dressed guests for many of
this wedding season’s events. In addition, Abercrombie partnered
with Rare Beauty cosmetics and BÉIS luggage and travel to bring key
wedding experiences—like getting there and getting glam—full
circle.
Inspired by Pinterest’s 2024 Global Wedding Trend Report, the
event took hundreds of guests through five interactive vignettes of
the different stages of many modern weddings: a garden engagement
and wedding shower, a poolside bachelorette party, a parlor for
day-of wedding prep, a celebration of the ceremony for brides and
guests alike and lastly, a honeymoon getaway—each curated to
celebrate the Abercrombie pieces uniquely designed for those
moments and occasions.
The transformed spaces of the Goldwyn House contained color
stories, styling, activities, accessories and photo moments
inspired by Pinterest’s wedding insights, including trending
cocktails, permanent jewelry and custom floral bouquets. In
addition, guests enjoyed Rare Beauty glam moments in the
pre-ceremony prep parlor and were inspired to arrive to their
wedding event weekends in style with key pieces from BÉIS,
including the brand’s popular Weekender bag.
“The A&F Wedding Shop is designed to outfit our customers
for every moment of the multi-faceted wedding experience,” said
Megan Brophy, Abercrombie & Fitch Co.’s VP of Brand &
Experience Marketing. “Nobody plans a wedding without Pinterest, so
it was only natural to partner with them to bring the modern
wedding story to life.”
The A&F Wedding Shop is shoppable today in Abercrombie
stores and at Abercrombie.com with pieces from the collection
ranging in price from $49-$200 in Abercrombie’s fit-inclusive size
and length range. Additionally, the collection is curated with the
top wedding moments and trends on Pinterest.
About Abercrombie & FitchAbercrombie & Fitch believes
every day should feel as exceptional as the start of the long
weekend. Since 1892, the brand has been a specialty retailer of
quality apparel, accessories, and fragrance – designed to inspire
our global customers to feel confident, be comfortable and face
their Fierce. Abercrombie & Fitch is the namesake brand of
Abercrombie & Fitch Co. (NYSE: ANF) and is sold through more
than 200 stores (includes abercrombie kids) worldwide
and www.abercrombie.com globally.
About PinterestPinterest is the visual inspiration platform
where people come to search, save, and shop the best ideas in the
world for all of life’s moments. Whether it’s planning an outfit,
trying a new beauty ritual, renovating a home, or discovering a new
recipe, Pinterest is the best place to confidently go from
inspiration to action. Headquartered in San Francisco, Pinterest
launched in 2010 and has 498 million monthly active users
worldwide. Available on iOS and Android, and at pinterest.com.
Media
Contact: |
Investor
Contact: |
Cory WeaverAbercrombie &
Fitch Co.Public_Relations@anfcorp.com |
Mohit GuptaAbercrombie &
Fitch Co.(614) 283-6877Investor_Relations@anfcorp.com |
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/40eca35c-3324-4138-9c91-ae7cd3f25548
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