Hollister Takes the Stage With Benson Boone, JVKE, Dylan Conrique & More, Launching ‘Feel Good Fest’ Music Program
16 April 2024 - 11:05PM
Hollister Co. (“Hollister”), a division of Abercrombie & Fitch
Co. (NYSE: ANF), is proud to launch its Feel Good Fest Music
Program. A first-of-its-kind initiative for the global teen
retailer, the program focuses on bringing a diverse group of
popular and trending musicians and Hollister’s feel-good spirit to
fans and customers nationwide through live performances, social
activations, merch, styling opportunities and more.
Kicking off with six Gen-Z artists and groups this spring and
summer, with several more planned this fall, the program’s
centerpiece is the Hollister Feel Good Fest. The concert series,
which kicks off today, will take place at dozens of high schools
and other select venues around the country and will feature
performances by both viral and chart-topping artists like Benson
Boone, Boys World, Claire Rosinkranz, Dylan Conrique, JVKE and
WanMor.
The backbone of the program is its intention to inspire
feel-good energy and promote mental wellness, inviting students to
capture moments, make memories and be unapologetically themselves.
In casting the lineup of musicians for the brand’s Feel Good Music
Fest, Hollister intentionally sought to partner with artists who
share its same intention to inspire self-confidence and celebrate
authenticity.
“Being vulnerable in my songwriting is something I believe in.
I'm excited to partner with Hollister to share more of my life and
music," said Benson Boone, Hollister Feel Good Fest musical artist.
Dylan Conrique, another Feel Good Fest artist, spoke to her love of
the brand and her excitement to take part in the program, saying “I
love what Hollister stands for and I’m thrilled to create real
moments together for our fans.” Chart-topping musician, JVKE,
continued with his thoughts, saying “Allowing me to show up
authentically and being able to bring that energy to both my and
Hollister’s fan bases means so much.”
“Mental wellness and music are big priorities for our young
adult customers and we are ecstatic to unite those two concepts in
a cohesive, engaging, and meaningful way with artists that not only
top charts, but also share the same principles of authenticity and
originality,” said Carey Collins Krug, Chief Marketing Officer of
Abercrombie & Fitch Co. “Hollister’s Feel Good Fest captures
the euphoric atmosphere of a three-day music festival and extends
it to a year-round feel-good experience for our customers.”
Beyond the program’s concert series, Hollister will partner with
each artist to spotlight their own unique style through a “Feel
Good Fits” social series featuring their favorite pieces from both
Hollister and Hollister’s active lifestyle brand, Gilly Hicks. Each
artist’s Feel Good Fits will provide style inspiration on social
media and a curated shoppable experience on the brand’s app and
website, hollisterco.com.
To learn more about the artists and to stay up to date on all
the new artists being added this fall, follow @hollisterco on
social platforms.
About HollisterHollister creates quality
apparel, accessories and fragrance made for capturing moments,
creating memories and being unapologetically you. Hollister
Co. is a division of Abercrombie & Fitch Co. (NYSE: ANF) and is
sold through more than 500 stores worldwide and at
HollisterCo.com
Media Contact: |
Investor Contact: |
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Cory WeaverAbercrombie & Fitch
Co.Public_Relations@anfcorp.com |
Mohit GuptaAbercrombie & Fitch Co.(614)
283-6877Investor_Relations@anfcorp.com |
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/945e8281-0a3e-4c89-b53b-43a3a81ce453
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