NEW YORK, and BASKING RIDGE, N.J., June 23 /PRNewswire/ -- Verizon Wireless said
today it is expanding the mobile video choices for its smartphone
customers with the introduction of BLOCKBUSTER On Demand® presented
by V CAST Video. The application will be available first for
DROID X customers and will offer them access to hundreds of new
releases from Blockbuster.
Built to take advantage of the video capabilities and screen
size of DROID X, BLOCKBUSTER On Demand will offer customers the
hottest new release movies available to download the day they
become available, alongside Blu-ray and DVD releases. DROID X
customers will be able to rent or buy titles to watch on their
smartphones and other BLOCKBUSTER On Demand devices.
"Movies and other video content look tremendous on DROID X,
which has the screen, resolution and size to make it like nothing
we've ever seen before on smartphones," said John Stratton, chief marketing officer at
Verizon Wireless. "Right out of the box, DROID X customers
will be the first to experience the hundreds of movies that will be
available through the Blockbuster app."
"We are thrilled to expand our digital presence with this new
app on DROID X. With our unique multi-channel capability to
offer DVDs in store, by mail and via kiosks, and with a world-class
digital offering in BLOCKBUSTER On Demand that is gaining momentum,
our customers have even more convenient ways to access
entertainment content from Blockbuster," said Jim Keyes, chairman and chief executive officer,
Blockbuster Inc. "Our customers have come to expect these
types of innovations and immediate access to the latest hit movies.
As the leading provider of entertainment, Blockbuster is
uniquely able to offer customers access to the most popular titles
where they are – through smartphones, such as DROID X, at the
supermarket on their way home, in one of our neighborhood stores or
through DVDs by mail – as only we can."
Getting movies and television shows from BLOCKBUSTER On Demand
presented by V CAST Video is simple. Located on the
application tab on DROID X, customers can browse and search for
movies using Verizon Wireless' leading 3G data network.
Customers will be able to sign up for a Blockbuster account
directly from the phone, and within minutes can be renting and
buying movies. Downloading content to DROID X requires a
Wi-Fi connection.
Movies cost $9.99 and up to
purchase and $3.99 each to rent.
In addition to watching on their DROID X, customers can watch
rented or purchased movies on any Blockbuster-enabled device.
Movies that are rented will be available for viewing on one
screen within 30 days of rental, with a 24-hour viewing period once
the title is first played. Purchases will be available to
watch on multiple devices and screens, including compatible mobile
devices and computers.
For more information about products and services from Verizon
Wireless, visit a Verizon Wireless Communications Store, call
1-800-2 JOIN IN or visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest
wireless voice and 3G data network, serving nearly 93 million
customers. Headquartered in Basking
Ridge, N.J., with 81,000 employees nationwide, Verizon
Wireless is a joint venture of Verizon Communications (NYSE,
NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more
information, visit www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless
Multimedia Library at www.verizonwireless.com/multimedia.
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider
of rental and retail movie and game entertainment. The Company
provides its customers with convenient access to media
entertainment anywhere and any way they want it – whether in-store,
by-mail, through vending and kiosks or digital download. With a
highly recognized brand name and a library of more than 125,000
movie and game titles, Blockbuster leverages its multi-channel
presence to further build upon its leadership position in the media
entertainment industry and to best serve the two million daily
global customers and more than 50 million annual global customers.
The company may be accessed worldwide at www.blockbuster.com.
SOURCE Verizon Wireless