'Visit Annapolis' BWI Takeover of the 'Concourse
Tunnel' and 20+ LCD Digital Screens will Reach 27 Million Leisure
and Business Travelers Annually via Clear Channel Outdoor's Cutting
Edge Media Network
BALTIMORE, June 28,
2024 /PRNewswire/ -- Clear Channel Outdoor,
Airports Division, the Americas-based airports business of Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced a new
partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC), a nonprofit
Destination Marketing/Management Organization whose mission is to
foster a welcoming destination and promote tourism on behalf of its
visitors, partners, and community, to activate a cutting-edge,
first-of-its-kind brand takeover of the Concourse at
Baltimore/Washington International Thurgood Marshall Airport
(BWI Marshall Airport).
VAAAC will dominate BWI with its newest ad campaign starting in
June, running for 16 months with arrival passengers experiencing
the 'Visit Annapolis & Anne Arundel County tunnel' in the
Concourse heading to baggage claim, immersing travelers in all the
great things to do and experience in Annapolis, Maryland. With 26.2 million
passengers served in 2023, BWI airport was the busiest airport in
the entire region. The stunning out-of-home campaign includes large
tension fabric displays, lit tension fabric displays, wall
graphics, and wide-format vinyl graphics along the glass panels of
the floor-level escalator.
"We are proud to partner with Visit Annapolis on this innovative
and immersive brand takeover of Baltimore/Washington International
Thurgood Marshall Airport," said Morten
Gotterup, president, Clear Channel Outdoor, Airports
Division. "Our team worked very closely with the Visit Annapolis
team to develop a one-of-a-kind ad campaign that will blanket the
airport and captivate passengers as they travel through one of the
busiest airports on the East Coast. As the bustling summer travel
season just kicked off, it couldn't be a more opportune time for
Visit Annapolis to activate this campaign to drive awareness of
what their beautiful city has to offer visitors from all over the
world."
"Expanding our tourism footprint at BWI Marshall Airport marks a
significant milestone in our mission to highlight the unparalleled
charm and experiences of Annapolis
and Anne Arundel County," said
Kristen Pironis, executive director
of VAAAC. "Through this bold marketing campaign, we are poised to
capture the hearts and imaginations of the 27 million travelers
passing through the airport annually. Leveraging this opportunity
not only enhances our destination's visibility but also underscores
our commitment to creating a welcoming destination for all."
The number of air travelers through U.S. airports hit a new
record-high on Sunday, June 23 with
2,996,193 people screened. TSA expects this record to be broken
again over the Independence Day holiday - forecasting that it will
surpass 3-million people screened in a single day for the first
time. Moreover, it's projected that a record 5.74 million people
will fly to their July 4
destinations.
Additionally, U.S. airlines are expected to carry a record
number of travelers this summer. It's predicted that U.S. carriers
will transport an estimated 271 million passengers around the world
this summer. This estimate for the period between June 1 and August 31 represents a 6.3%
increase from last summer and would surpass the previous record of
255 million customers transported. To accommodate the increased
demand, U.S. airlines will offer expanded service this summer, with
more than 26,000 scheduled flights per day, an increase of nearly
1,400 from last summer.
In addition to the airport, VAAAC will have exposure on Clear
Channel Outdoor billboards in the Baltimore Metro area extending their campaign
messaging to local consumers and travelers once they leave the
airport.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the
forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month across more than 500,000 print
and digital displays in 21 countries.
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About Visit Annapolis
Visit Annapolis & Anne Arundel County (VAAAC) is a
nonprofit, partnership-focused Destination Marketing/Management
Organization (DMO). VAAAC's mission is to foster a welcoming
destination and promote tourism on behalf of our visitors,
partners, and community.
VAAAC's efforts are guided by four core priorities: to cultivate
and lead a diverse and inclusive hospitality and tourism community,
to collaborate with partners across the destination, to drive
prosperity and sustainability, and to strengthen organizational
capacity.
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SOURCE Clear Channel Outdoor