Chef Richard Blais to Lead Tasty Made Burger Concept For Chipotle
27 September 2017 - 12:17AM
Business Wire
Blais to Enhance Fast-Casual Burger Concept
with New, High-Quality Menu Items
Chipotle Mexican Grill (NYSE: CMG) has entered into a
partnership with chef, restaurateur and James Beard-nominated
cookbook author, Richard Blais, for its Tasty Made burger
restaurant. Blais, whose other ventures include the highly
acclaimed Juniper & Ivy and popular new chicken concept, Crack
Shack, will bring his fine dining knowledge and considerable
experience in the fast-casual space to the upstart Tasty Made
concept, which opened its first location in October 2016.
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Chef Richard Blais joins forces with
Chipotle to lead Tasty Made burger restaurant. (Photo: Business
Wire)
Blais and the Chipotle brand have had a long
relationship in the industry and community. The partnership will
further highlight the like-mindedness of Blais and Chipotle’s
vision to make great-tasting food, prepared with whole, unprocessed
ingredients, available to everyone.
“Richard is an extraordinary chef and an exceptionally capable
restaurateur,” said Steve Ells, founder, chairman and co-CEO
of Chipotle. “While talking about the possibility of joining
forces to do something that would have a positive, meaningful
impact on food culture in America, we quickly landed on the notion
of his joining Tasty Made. I have long believed that there was an
opportunity to make the fast food burger a great burger using
better quality ingredients. Richard’s expertise is perfect to help
us do that. He can apply his compelling vision and entrepreneurial
spirit to our work in progress and oversee operations, allowing me
to remain focused on continuing to grow and strengthen
the Chipotle brand.”
Blais plans to revisit the restaurant with a fresh eye, working
to perfect the existing menu and expanding options. Currently,
Tasty Made features four items: burgers, fries, shakes and sodas.
Grilled-to-order burgers are made from fresh, not frozen, beef, and
fries are hand cut in the restaurant and twice fried to a perfect,
golden crispiness. Tasty Made’s basic vanilla shake includes only
five ingredients: milk, cream, sugar, eggs and vanilla. Other
hand-mixed flavors include chocolate, strawberry and buckeye, an
Ohio favorite created for Tasty Made’s first location.
“Steve and Chipotle have had such a significant impact
on reinventing fast food,” said Blais. “There is no more iconic
fast food than burgers, and I have always thought that there is a
way to do them on a really big scale without compromising the
quality of the food or the overall restaurant experience. Joining
forces with Chipotle and Tasty Made is a truly unique
opportunity to do that.”
Blais may be most recognizable as the winner of Bravo
television’s “Top Chef All-Stars,” but for years prior, and since,
he has successfully owned and operated Trail Blais, a culinary
consulting business, along with writing multiple cookbooks, and
hosting several popular television shows. Like Ells, he is a
graduate of the Culinary Institute of America who went on to cook
at such renowned restaurants as The French Laundry, Daniel, Chez
Panisse, and el Bulli.
Tasty Made will unveil changes or enhancements to the concept
stemming from the relationship with Blais as they are made.
About Tasty Made
Tasty Made, created by Chipotle Mexican Grill, serves
a focused menu featuring burgers, fries, shakes and sodas.
Like Chipotle, Tasty Made uses simple, fresh ingredients, with
burgers, fresh cut French fries, shakes, and buns with no
artificial ingredients. The first Tasty Made opened in Lancaster,
Ohio, in October 2016. For more information,
visit TastyMade.com.
About Chipotle
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using real, whole
ingredients, and is the only national restaurant brand that
prepares its food using no added colors, flavors or other
industrial additives typically found in fast food. Chipotle
opened with a single restaurant in Denver in 1993 and now operates
more than 2,300 restaurants. For more information, visit
Chipotle.com.
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ChipotleChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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