NEWPORT BEACH, Calif.,
Aug. 3, 2020 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) today announced it is launching a
responsibly sourced line of Chipotle Goods, made with organic
cotton, and branded accessories available exclusively for Chipotle
Rewards members. The collection will feature an open-looped line of
Chipotle apparel, dyed with upcycled avocado pits from its
restaurants as well as branded unisex gear. All profits from the
collection will go toward supporting organizations that
are focused on making fashion or farming more
sustainable.
Today Chipotle Rewards' 15 million members will have first
access to the collection by using a special password shared via
email. The Chipotle Goods line will be available for the public
beginning August 4. To shop the
entire Chipotle Goods collection, fans can visit:
ChipotleGoods.com.
An early adopter to responsibly sourced goods, Chipotle has
supported organic cotton farmers through uniform purchases since
2012, making it one of the largest buyers of Global Organic Textile
Standard (GOTS) cotton in the U.S. Chipotle is
also one of the largest restaurant purchasers of avocados in the
world and is now blending these two ingredients to create a
fashionable line of goods. Chipotle, known for its famous six
ingredient guac recipe, is left with nearly 300 million avocado
pits per year in its restaurants. The company is now upcycling
leftover pits from select restaurants to create several natural avo
dyed goods. An ink is created when the pits are simmered in water,
creating a sustainable, plant-based dye varying in color, that
ultimately results in customized apparel and accessories for the
brand. Each unique piece from the avo dyed collection requires five
avocado pits, equivalent to five orders of guac, depending upon the
season and size of the fruit.
"We know people are looking to celebrate their passion for
Chipotle, and we set out to create a line of products with the same
thoughtfulness, care, and attention to detail that we use in our
kitchens," said Chris Brandt, Chief
Marketing Officer. "With Chipotle Goods, our fans can get quality
items that support sustainable agriculture and represent our
mission of cultivating a better world."
Fans can now look as fresh as Chipotle's real ingredients in the
versatile collection. Many items in the collection have been
created by Loomstate, Chipotle's uniform partner, using materials
that reduced waste and water. The collection features
subtly branded details like avocado lined jean jackets or more
bold options such as customizable graphic tees, which allows fans
to select their ingredients as they do in the restaurant. The line
is focused on size inclusivity, gender neutral pieces and features
unisex sizing on most products. By purchasing apparel made
with organic cotton from Loomstate for its Goods collection
Chipotle expects to prevent the use of a significant amount of
synthetic pesticides. Loomstate estimates that in 2019 alone,
Chipotle's purchase of employee uniforms made with organic cotton
prevented approximately 1.7 million pounds of synthetic pesticides
from being used.
Chipotle Goods Collection includes:
- Avocado dyed t-shirts, sweatshirts, and tote bags
- Custom Order T-shirts where fans can customize their go-to
Chipotle order ingredient by ingredient
- Pocket and statement T-shirts
- Billboard and side-zip Long Sleeves
- Sweatshirts
- Jean Jackets
- Leggings
- Bomber Jacket
- Hats
- Foil Weekender and Gym Bag
- Reusable Chipotle Lunch Bag
- Baby Onesie
- Baby Blanket
- Phone Case
- Water Bottles
- Classic Tote
- Camisole
- Button-up Shirt
- Sock Sets
Chipotle Goods on Depop
As a bonus, on Wednesday, August 5, Chipotle will team up with
celebrity superfans to host a special pop-up shop on popular resale
site, Depop. Digital stars Avani
Gregg (@avani), Natalie
Mariduena (@natalinanoel), SpencerX (@iamspencerx), and
DevonOnDeck (@devanondeck) will drop customized Chipotle Goods on
Depop throughout the day.
Fans can visit Chipotle's Depop site for more updates:
www.depop.com/chipotle
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,650 restaurants as of
June 30, 2020, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
With more than 91,000 employees passionate about providing a great
guest experience, Chipotle is a longtime leader and innovator in
the food industry. Chipotle is committed to making its food more
accessible to everyone while continuing to be a brand with a
demonstrated purpose as it leads the way in digital, technology and
sustainable business practices. Steve
Ells, founder and former executive chairman, first opened
Chipotle with a single restaurant in Denver, Colorado in 1993. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.