COVERGIRL Introduces America Ferrera as New Brand Ambassador
19 November 2021 - 4:03AM
Business Wire
Emmy award-winning actor, director, producer,
activist and author brings a message of self-acceptance and
self-love to the easy, breezy beautiful brand of COVERGIRL
America Ferrera is now a COVERGIRL. As a boundary-breaker
and role-model, America is best known for her starring role on hit
TV shows “Ugly Betty” and “Superstore”. She embodies a simple and
fresh-faced approach to beauty and promotes a philosophy of
embracing your natural beauty, regardless of social or cultural
standards. She is therefore, the perfect fit for COVERGIRL, which
has always partnered with talent who are authentic about their
individual beauty and have a story to tell.
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America Ferrera is the latest COVERGIRL
(Photo: Business Wire)
“Easy and natural makeup has always been my favorite kind of
beauty. I like to feel and look like myself. Between traveling,
producing, acting and being a mom, I like to keep my routine to
simple steps that make me feel naturally beautiful,” shared
America. “For me, beauty is about loving and accepting myself first
and foremost and as a COVERGIRL, I want to share that message; Your
uniqueness is what makes you beautiful and your authentic identity
is your superpower. I am an actor, a director, a businesswoman, a
mom, a Latina, a first-generation American; and now, I am a
COVERGIRL.”
“We have admired America for years and her message about owning
your identity as your superpower. She is intelligent, authentic and
fearless and always honors herself, which is exactly what the
COVERGIRL brand loves about her,” said Stefano Curti, Chief Brands
Officer, Consumer Beauty, at Coty, home to the COVERGIRL brand.
“America is a powerful and thought-provoking role model and an
advocate for individualism and inclusion, making her a natural
COVERGIRL partner, as we continue to make beauty accessible and
inclusive, through products and campaigns that speak to all
audiences, including the LatinX community,” Curti added.
America will be featured in campaigns that are yet to be
announced.
About America Ferrera
America Ferrera is an award-winning actor, director and producer
known for her breakthrough role as “Betty Suarez” on ABC’s hit
comedy, Ugly Betty. For her performance, Ferrera was awarded an
Emmy®, a Screen Actors Guild Award®, and a Golden Globe®, as well
as ALMA and Imagen Awards. Ferrera recently executive-produced and
directed several episodes of NETFLIX’s hit Latinx Dramedy,
Gentefied, which made its Season 2 return on November 10th. She
also starred in, executive produced, and directed many episodes of
NBC’s beloved workplace comedy, Superstore, which ended its
six-season run on March 25th, 2021. Upcoming, Ferrera will make her
feature film directorial debut with I Am Not Your Perfect Mexican
Daughter and co-star in AppleTV+’s We Crashed. Born and raised in
Los Angeles, Ferrera currently resides in New York City with her
husband and two children.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity,
diversity and self-expression through beauty. Born in 1961,
COVERGIRL offers accessible, affordable, and inclusive products for
everyone. Through the years, COVERGIRL has partnered with
inspirational, barrier-breaking, and diverse people as the faces of
the brand. In 2018, COVERGIRL became the largest makeup brand to be
Leaping Bunny Approved by Cruelty-Free International, which means
all of our products are certified cruelty free, no matter where we
are sold. Visit www.covergirl.com or find @COVERGIRL on social
media for more information.
ABOUT COTY INC.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance, and
number three in color cosmetics. Coty markets, sells and
distributes the products in approximately 130 countries and
territories. Coty and its brands are committed to a range of social
causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please
visit www.coty.com.
Source: Coty Inc.
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PRESS CONTACTS: MMC Katherine Dunleavy
Kdunleavy@hellommc.com
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