NEW YORK, Sept. 7, 2021
/PRNewswire/ -- Ketel One Family Made Vodka is delighted to
announce its fourth consecutive year as the Official Spirits
Partner of the Emmy® Awards Season. As the Emmys make their
in-person return, the trailblazing brand will raise a glass to the
marvelous moments that brought television fans together this year.
To honor those moments, and reflect on television's storied,
illustrious past, Ketel One will celebrate with an equally iconic
serve, the martini cocktail. Like the magic of television, the
martini has stood the test of time, and this year Ketel One will
reimagine the classic in uniquely delicious ways while staying true
to its enduring roots.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8946151-ketel-one-73rd-emmy-awards-season/
On the heels of its exciting Emmys consumer sweepstakes, Ketel
One will be adding even more delight to Emmy Season with a dazzling
official cocktail lineup. Helmed by Diageo Reserve World Class
award-winning mixologist, Charles
Joly, this year's creative cast of cocktails pays homage to
the vodka martini, and illustrates Ketel One's commitment to making
every occasion a bit more marvelous. Each original serve is
composed of inventive ingredients and flavor combinations, and
offers a refreshing perspective on three iconic cocktails – the
Classic Martini, the Cosmopolitan, and the Espresso Martini. The
collection includes:
- The Foraged Martini – An elegant, herbaceous
twist to the classic vodka martini featuring tarragon, thyme, and
truffle
- The Reboot Royale– the beloved Cosmopolitan gets
an effervescent update with the decadent addition of rosé sparkling
wine and cranberry pearls
- The Café Crimson – A playful riff on the beloved
espresso martini with succulent notes of black cherry and ripe
raspberry
The cocktail collection will be served at Official Emmy Awards
events, including the annual Performers Nominee Reception
(September 17).
To bring the same spectacular cocktail experience to consumers
nationwide, Ketel One will partner with home delivery service,
Cocktail Courier, to create a bespoke Emmy Awards cocktail kit,
complete with everything needed to master the classic martini
cocktail at home. The kit places the magic of a marvelous martini
in the hands of the home bartender, allowing consumers to tinker
with the tools of the trade, and make their cocktail precisely to
their liking with a variety of garnish options for up to six
people. The limited-edition Ketel One x 73rd Emmy Awards Cocktail
Kit is now available for purchase nationwide on
www.cocktailcourier.com.
"The martini is the arguably the most iconic cocktail in the
classic canon and has undoubtedly cemented its place in television
and pop culture history," says bartender Charles Joly. "Since its creation, it has
inspired so many memorable cinematic moments, and I'm thrilled to
be able to bring those moments to life with this year's cocktail
collection. I hope that viewers at home get inspired in their own
way by our cocktail kit, and create something that's their own,
because there truly is no wrong way to enjoy a martini. Whether you
stir it or shake it, a martini is always iconic if it's crafted
with the best ingredients, balanced flavors, served ice cold, and
of course, enjoyed responsibly."
Whether viewing from home or from the front row, Ketel One
Family Made Vodka reminds everyone that moderation is
marvelous. The 73rd Emmy Awards will air on CBS on
Sunday, Sept. 19, (8:00-11:00 PM, Live EDT/5:00-8:00 PM, Live PDT)
About Ketel One Family Made Vodka
Ketel One
Family Made Vodka is inspired by 330 years and 11 generations
of the Nolet Family's distilling expertise. Ketel One is crafted
using only the highest-quality ingredients, including 100% non-GMO
grain and is completely gluten-free. That quality has led to global
recognition with Drinks International as a top ten
bartenders' choice of vodka, the number one best-selling vodka in
the world's best bars for the ninth consecutive year, and the
number one trending vodka in the world's best bars for the seventh
consecutive year (Drinks International Brands Report, 2020).
Inspired by the passionate pursuit of excellence in their craft,
Ketel One continues to toast to the artists, trailblazers and
innovators in the entertainment industry. Follow Ketel One Family
Made Vodka on Instagram for additional inspiration and
information: @KetelOne_US.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contacts:
Diageo
Michelle Gattenio
Michelle.Gattenio@diageo.com
Bullfrog + Baum
Aviva Taeidkashani / Breck Rochow
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Vodka