Deluxe Launches Reviews Promoter Tool to Help Small Business Owners Manage Online Reviews
28 October 2020 - 7:15AM
Business Wire
New service helps business owners drive digital
engagement through customer connections
This week, Deluxe (NYSE: DLX), a Trusted Business
Technology™ company, unveiled its newest small business marketing
tool, Reviews Promoter, a reputation management vehicle. This
engaging, online tool and mobile app is a complete digital
marketing service that helps small business owners capitalize on
customer enthusiasm for products and services.
In today’s online world, 90 percent of consumers read online
reviews before visiting a business. As small businesses struggle to
recover from and manage the impacts of COVID-19, online reputation
is more important than ever. The Deluxe Reviews Promoter tool is an
all-in-one solution to optimize your online visibility through
customer reviews and social media content. Instead of business
owners taking their time to ask for reviews and feedback, Reviews
Promoter instantly prompts customers via text message to provide
reviews which helps improve the business’s online reputation.
“Reviews Promoter is a user-friendly, unique service that can
truly be a game-changer for small business owners, and business
owners of any size,” explained Garry Capers, President of Cloud
Solutions for Deluxe. “Bottom line is, the more positive reviews
your business has online, the better chances you have of earning
someone’s business. We all do it. When we are searching for a new
product or company to work with, we look at the reviews and make a
determination about that business.”
Large- and medium-sized businesses have learned the value of
seeking positive reviews from customers over the years, and in many
cases, have a team of people who focus on this work. For small
business owners, this is just another task that is difficult to get
to. That’s why the Reviews Promoter tool is so impactful: it
provides a do-it-yourself solution on one platform that quickly
reminds customers to review their products and services, boosting
online reviews and improving search functions online.
Reviews Promoter uses text messages to reach customers. The open
rate for emails to customers is still around 20 percent, but text
message open rates hit roughly 98 percent. This is an easier and
more effective way to reach customers in real time and capitalize
on their positive interaction with a business. The Reviews Promoter
app connects all of a business’s social media and web platforms and
helps the business owner:
- Increase online reviews by sending requests to customers via
text messages
- Syndicate customer reviews on social media channels, including
Google My Business
- Embed positive real-time reviews on the business website
automatically
- Monitor social media activity and reviews across the web
- Respond directly to reviews, posts, and comments
- Schedule hundreds of social media posts across multiple
platforms at once based on selected interests and desired posting
frequency
- Post unique, engaging content that appeals to specific
demographics using Reviews Promoter’s curated content library
- Gather competitor intelligence by monitoring what customers say
about your competitors
Dave Woodring at Platinum Outdoor Concepts, a Kansas City
landscape service company, values the ease of use and convenience
Reviews Promoter brings to his business. “I really like the fact
you can send a mass text or email requesting reviews, and that you
can have the 5- or 4-star reviews go directly to your Facebook page
or website when they submit a review. It’s a real time saver,” he
said.
“As businesses still manage in this COVID-19 environment, they
are realizing the reliance on an up-to-date website and social
media presence. Businesses need a high number of reviews – and
positive reviews – to reach the top of Google, Yelp and other
aggregators,” Capers said. “Small businesses without websites or a
strong social media presence are being left behind. It is more
critical than ever to have a digital presence to engage customers
who may only interact with you online.”
The Deluxe Reviews Promoter tool is intuitive and provides a
wide array of features that new to established business owners can
tap into to enhance their digital presence. To learn more about the
Deluxe Reviews Promoter, go to
https://www.deluxe.com/digital-marketing/online-reputation-management/deluxe-reviews-promoter/
About Deluxe
Deluxe, a Trusted Business Technology™ company, champions
business so communities thrive. Our solutions help businesses pay
and get paid, accelerate growth, and operate more efficiently. For
more than 100 years, Deluxe customers have relied on our solutions
and platforms at all stages of their lifecycle, from start-up to
maturity. Our powerful scale supports approximately 4.5 million
small businesses, over 4,000 financial institutions, hundreds of
the world’s largest consumer brands, while processing more than
$2.8 trillion in annual payment volume. Our reach, scale and
distribution channels position Deluxe to be our customers’ most
trusted business partner. To learn how we can help your business,
visit us at www.deluxe.com, www.facebook.com/deluxecorp,
www.linkedin.com/company/deluxe, or
www.twitter.com/deluxecorp.
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version on businesswire.com: https://www.businesswire.com/news/home/20201027005803/en/
Cameron Potts, VP of Corporate Communications 651-233-7735
cameron.potts@deluxe.com
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