COLUMBUS, Ohio,
July 17, 2018
/PRNewswire/ -- DSW Designer Shoe Warehouse (NYSE: DSW),
a leading branded footwear and accessories retailer, has announced
the completion of its Kids program rollout, just in time for the
busy back-to-school season! Featuring a broad range of brands and
styles in infant, toddler and youth sizes, DSW has the latest
athletic and fashion looks kids want, and the selection of
uniform-ready styles they need. From sneakers and sandals to boots,
casual and dress styles, customers will find a large assortment in
stores and thousands more choices
online — making DSW the back-to-school
destination for families.
"We have been testing and perfecting our kids program in
select markets the past few years and are thrilled to launch this
great program just in time for back-to-school," says DSW Chief
Operating Officer Michele Love.
"This program launch is a great example of us listening to our
customer: More than half of DSW's 25 million VIP Rewards members
have at least one child in the household, and they tell us they
want to buy the whole family's footwear in one place. By adding
kids' shoes — and a great selection of backpacks and lunchboxes —
we've made it easier for busy moms and dads to find everything they
need to start the whole family off on the right foot this
fall!"
Parents concerned about finding a perfect fit can rely on
DSW associates who are specially trained on the finer points of
kids' footwear fitting. "When you're buying for your child, you
never quite know how to get a perfect fit. Parents want to make
sure they're getting value out of school shoes, so fit is
everything," says Love. "Customers can feel confident knowing our
associates are trained to offer expert advice to ensure
comfort—with a little room to grow." DSW is also leveraging True
Fit® technology online with True Fit Kids, using
True Fit's massive collection of fit and style data to provide
smart size recommendations.
Customers can make room for new school shoes and do good
at the same time by donating last season's shoes at any DSW store.
Each donation earns DSW VIP rewards members
50 points towards their next reward. DSW has partnered
with Soles4Souls, a non-profit
organization which repurposes gently used shoes and recycles the
rest, meaning donations are good for others, and the
environment. To find the nearest DSW,
visit www.dsw.com.
About DSW
DSW Designer Shoe
Warehouse is a leading branded footwear and accessories retailer
offering a wide selection of brand name and designer dress, casual
and athletic footwear and accessories for women, men and kids. DSW
operates more than 500 stores in 45 states and operates a robust
ecommerce website at www.dsw.com, a
mobile site at m.dsw.com and via mobile app. Founded in 1991, DSW
is a division of Columbus,
Ohio-based DSW Inc.
About DSW Inc.
DSW Inc. is a
leading footwear and accessories retailer that operates a portfolio
of several value retail concepts under the DSW and Town Shoes
Limited brands. DSW also supplies footwear at leased locations in
the U.S. through its Affiliated Business Group and franchised
international locations. Products are available across
North America at close to 1,000
retail outlets and via ecommerce sites and a mobile app. More
information can be found at
www.dswinc.com.
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SOURCE DSW Inc.