e.l.f. Cosmetics Kept Grammy Celebs Glowing at Republic Records’ GRAMMY® After Party
27 January 2020 - 10:00PM
Business Wire
e.l.f. Celebrity Makeup Artists Helped
Partygoers Sparkle All Night at e.l.f.’s VIP Beauty Lounge
e.l.f. (NYSE: ELF), and Republic Records together celebrated
music’s biggest night at Republic’s GRAMMY after party, where
e.l.f. was the official cosmetics sponsor. e.l.f. was pleased to
celebrate with the celebrity attendees by providing touch-ups in
e.l.f.’s VIP Beauty Lounge at the party’s entrance. There, celebs
prepped for the evening’s many selfies and close-ups with the help
of e.l.f.’s makeup artists, using e.l.f. products.
The makeup team, led by e.l.f.’s own Anna Bynum along with
celebrity makeup artists Caitlin Cassidy and Michelle Hernandez,
created a beauty look using e.l.f.’s red-carpet ready products
including e.l.f.’s Liquid Glitter Eyeshadow, SRSLY Satin Lipstick
and Poreless Putty Primers. They customized this look to ensure
that the night’s many luminaries could put forth their own
glamorous, individualized eyes, lips and faces during the
star-studded evening, which lasted past 2:00AM.
“The GRAMMYs was a natural progression in our collaboration with
Republic which first began when we joined forces to produce the
music video for e.l.f.’s “eyes.lips.face. (e.l.f.)” song, featuring
artists iLL Wayno and Holla FyeSixWun,” said Kory Marchisotto,
e.l.f.’s Chief Marketing Officer. “It was so exciting to be a part
of Republic’s GRAMMY night and gratifying to work with a partner
who shares our values of supporting diversity, inclusivity and joy
through individual expression – including through music and
authentic beauty. The Republic after party gave us a chance to
display these values in action to a group of amazing artists and
influencers.”
For more information visit www.elfcosmetics.com or visit
@elfcosmetics on Facebook, Twitter, and Instagram for updates.
About e.l.f.: Since 2004, e.l.f. has made the best of beauty
accessible to every eye, lip and face. e.l.f. makes high quality,
prestige-inspired cosmetics and skin care products at an
extraordinary value and is proud to be 100% vegan and cruelty-free.
As one of the first online beauty brands, e.l.f. has a passionate
social following, national distribution at leading retailers such
as Target, Walmart, and Ulta Beauty, and a growing international
presence. Learn more by visiting www.elfcosmetics.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200127005249/en/
Investors: Willa McManmon Vice President IR and Corporate
Communications, e.l.f. Cosmetics (650) 960-5177
Media: Alecia Pulman, ICR, Inc. (203) 682-8200
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