CARLSBAD, Calif., May 26, 2016 /PRNewswire/ -- Callaway Golf
Company (NYSE:ELY), an industry leader in innovative golf equipment
and technology, announced today it has invested in Junior.Golf, a
comprehensive online program that brings together kids, parents and
golf professionals in a way that modernizes the junior golf
experience.
Junior.Golf is an easy-to-use digital platform that gives golf
facilities the tools and processes to engage parents and their
children. This will be particularly attractive to millennial
parents and their digitally-engaged children. Through Junior.Golf,
golf facilities can access a single platform for managing multiple
areas of their business including the player database, programming
and content as well as marketing communication. To make learning
fun, junior golfers now have a gamified experience that tracks
their stats, and parents have immediate access to the latest
information on events, clinics and tournaments relevant to their
junior golfer.
Terms of the investment make Callaway the official golf
equipment sponsor of Junior.Golf, as well as a minority
shareholder.
"Callaway is the perfect partner, as we share a vision for
growing the game and helping golf professionals enhance their
business. With Callaway's involvement, Junior.Golf can dramatically
accelerate our mission of getting more kids playing the game," said
Junior.Golf CEO Jason
Black.
According to the National Golf Foundation, junior golf
participation increased 25 percent between 2011 and 2015.
Junior.Golf is perfectly positioned to both reinforce as well as
capitalize on this upward trend.
"We are excited about being a part of this great and growing
business," said Chip Brewer,
President & CEO, Callaway Golf Company. "Junior.Golf is a
unique, up-and-coming company that utilizes technology to introduce
kids to the great game of golf. It's not only a smart business, it
is a strong grow the game initiative."
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please visit
www.callawaygolf.com.
About Junior.Golf
Junior.Golf is a "grow the game"
software service company. We have a simple mission: help more
children be introduced to golf and play for a lifetime. We are
committed to leveraging technology to drive innovation and creating
strategic partnerships that expand the impact of our
platform. For more information, please visit
www.junior.golf
MEDIA CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
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SOURCE Callaway Golf Company