LOS ANGELES, July 10, 2019 /PRNewswire/ --
- Actor, singer-songwriter and musician Jeremy Renner
debuts three new singles "Main Attraction," "Nomad" and
"Sign" as part of new Jeep® brand television campaign
- Renner stars in series of commercials for Jeep brand's sixth
annual "Summer of Jeep" campaign, breaking across television,
digital and social channels beginning on Wednesday, July 10
- Renner's "Main Attraction", "Nomad" and "Sign" are available
now across streaming platforms
- Longer-form "mini music video" versions of the TV spots
can be viewed on Jeremy Renner's
official YouTube channel and the Jeep brand's official
YouTube channel
Actor, singer-songwriter and musician Jeremy Renner is starring in a new Jeep® brand
television campaign that includes three all-new music tracks from
the artist: "Main Attraction," "Nomad" and "Sign." The "Summer of
Jeep" campaign breaks across TV, digital and social channels today
(Wednesday, July 10). "Main
Attraction," "Nomad" and "Sign" are available now across streaming
platforms here.
Along with the three television spots, the Jeep brand worked in
unison with Renner and director Jeff
Tomsic ("Spy Guys") to simultaneously film the Jeep brand
campaign and the official music video launching Renner's single
"Main Attraction," in addition to Renner's documentary project that
charts his music pursuits.
"For consumers, owning a Jeep brand vehicle isn't about just one
defining attribute. It's not just about the off-road capability of
a Jeep Gladiator or the open-air freedom of a Wrangler or even the
luxury of a Grand Cherokee, because all of those vehicles can be
all of those things – the Jeep brand is the ultimate SUV
brand, it defies labels. The same can be said about Jeremy Renner," said Olivier Francois, Chief Marketing Officer, FCA.
"He's not just the on-screen action hero. He is a true
Renaissance man with talents that go well beyond acting, as he
continues to show us with the introduction of his new music, which
is authentic, honest rock n' roll, and aligns with the same spirit
and philosophy of the Jeep brand. Designed to celebrate a great
American talent, this campaign is one of FCA's biggest creative
endeavors that is driven by a shared vision, passion and
performance."
"Party | Main Attraction:" Jeremy breaks free from
the confines of a stuffy Hollywood
black-tie affair in search of freedom and the chance to pursue new
possibilities where community, freedom and music rule. When he
finds it, he takes the mic at a packed summer roadhouse. (Jeep
Grand Cherokee; 30-second, 15-second versions)
"Diner | Nomad:" While sitting at a diner writing
music, Renner imagines himself on a road trip, inspiring the lyrics
to a song. (Jeep Cherokee; 30-second, 15-second versions)
"Ride Swap | Sign:" In an engaging interaction
between Jeremy and his fans, Jeremy trades his stale tour bus for
the free-spirited, open-air freedom of a Jeep Wrangler. (Jeep
Wrangler; 30-second, 15-second versions)
The Jeep campaign was created in partnership with the
Chicago-based HighDive agency.
Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with
confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left and
right-hand drive configurations and with gasoline and diesel
powertrain options.
Follow Jeep and FCA US news
and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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SOURCE FCA US LLC