The special-edition ASICS 'Fresh Up' GEL-180™ model will be
available exclusively at select Foot Locker locations
worldwide
NEW YORK, Feb. 22, 2018 /PRNewswire/ -- Foot Locker, Inc.
(NYSE: FL), in collaboration with PENSOLE Footwear Design Academy
and ASICS America Corporation, is unveiling the new ASICS "Fresh
Up" GEL-180 model – a PENSOLE x ASICS collaboration created by
members of the Foot Locker "Fueling the Future of Footwear" Master
Class of 2016.
With limited pairs produced, the ASICS "Fresh Up" GEL-180 shoe
will be available on Saturday, Feb.
24, exclusively at select Foot Locker locations around the
world.
Created by Master Class members Brady
Corum, an American footwear designer, and Vince Lebon, an Australian color and materials
designer, the shoe is inspired by hip-hop culture's inherent nature
of creativity and innovation, and features textures and colors from
microphones, turntables, graffiti and more.
"Through our partnership with PENSOLE, we are proud to support
the next generation of global footwear designers that share our
same passion for fresh thinking, creativity and style," said
Patrick Walsh, vice president of
marketing for Foot Locker North America. "With the launch of the
ASICS 'Fresh Up' GEL-180, we're continuing to bring the latest and
most innovative sneakers to Foot Locker customers in stores around
the world."
Since 2015, Foot Locker and PENSOLE have collaborated to develop
the next generation of footwear designers by fostering innovation
and creativity in the classroom. The partnership resulted in the
successful launch of the ASICS GEL-Lyte® III "PENSOLE Reflect" in
2016, which was the first sneaker developed as a part of the
"Fueling the Future of Footwear" Master Class, and sold out within
hours of hitting shelves.
"PENSOLE has continued to mentor and fuel the future of footwear
design because we want our students' dreams to become a reality,"
said D'Wayne Edwards, PENSOLE founder. "We focus on providing the
tools and mentorship needed to bring our designers' passion,
creativity and hard work to life, with the ultimate goal of having
their shoes sold at Foot Locker."
"ASICS is dedicated to supporting designers in bringing their
creativity to life," said Sarah
Bishop, Vice President of Marketing, ASICS America. "The
special-edition ASICS 'Fresh Up' GEL-180 model shows the level of
talent and innovation embodied by these next-generation sneaker
designers, and how their potential is unleashed as a result of the
PENSOLE Master Class."
Foot Locker's "Fueling the Future of Footwear" Master Class at
PENSOLE Footwear Design Academy is a three-week course that
provides the opportunity for 18 students around the world to gain
first-hand design experience. The students are split into six teams
of three in a competition-style course. Each team is given a brief
to execute against, and the teams are judged by a panel of experts,
including those from Foot Locker and ASICS, and evaluated on the
design's creativity and retail practicality.
The next PENSOLE x ASICS collab is expected to drop exclusively
at Foot Locker in late 2018. Registration for the next "Fueling the
Future of Footwear" Master Class will open this spring. For further
information, opportunities and more,
visit https://www.footlocker.com/pensole.
About Foot Locker
Foot Locker is part of Foot Locker,
Inc., a specialty athletic retailer that operates more than 3,310
stores in 24 countries in North
America, Europe, Australia, and New Zealand. Through
its Foot Locker, Footaction, Lady Foot Locker, Kids Foot
Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail
stores, as well as its direct-to-customer channels, including
footlocker.com, Eastbay.com and SIX02.com, the Company is a leading
provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android #Approved
About PENSOLE
PENSOLE's "learn by doing" curriculum
teaches students the entire footwear design process: inspiration,
concept-development, design process, problem solving, materials,
business, networking, marketing, and branding. PENSOLE features the
most sought-after faculty in footwear, comprised of both young
professional designers and established footwear design leaders from
the top footwear brands, with more than 100 years combined
experience to help you with your professional development.
D'Wayne Edwards, a celebrated member of the global footwear
community for the last 29 years, founded PENSOLE to give talented
young design students—regardless of socioeconomic background—an
opportunity to learn from the industry's best, without financial
barriers, and to provide the industry with a farm system for the
next generation of footwear designers.
Since the first PENSOLE class in 2010, more than 300 Academy
graduates have been placed professionally, full-time or as interns,
for leading footwear companies worldwide
About ASICS
Anima Sana In Corpore Sano, meaning "A
Sound Mind in a Sound Body," is an old Latin phrase from which
ASICS is derived and the fundamental platform on which the brand
still stands. The company was founded more than 60 years ago
by Kihachiro Onitsuka and is now a leading designer and
manufacturer of performance athletic footwear, apparel and
accessories. For more information,
visit www.asics.com.
Follow ASICS America
on Facebook, Twitter and Instagram for
exclusive content and real-time news about ASICS products, events
and elite athletes.
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