Tailgate Nation ‘Virtual Homegate’ Adds to
Pregame Excitement This Football Season Through Interactive Trivia,
Recipes and More
General Mills is introducing a new way to be part of a tailgate
with the launch of the very first virtual “homegate” through its
Tailgate Nation program. The new experience, created in partnership
with Michigan-based retailer Meijer, brings the gameday excitement
straight to fans at home, allowing college football and food
enthusiasts to engage in the pre-game excitement of a tailgate
through an interactive virtual kitchen and backyard, as well as a
tailgate outside The Big House, the football stadium for the
University of Michigan.
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the full release here:
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General Mills is introducing a new way to
tailgate with the launch of the virtual “homegate” through its
Tailgate Nation program. The new experience, created in partnership
with Michigan-based retailer Meijer, brings the gameday excitement
straight to fans at home, allowing college football and food
enthusiasts to engage in the pre-game excitement of a tailgate
through an interactive virtual kitchen and backyard. (Photo:
Business Wire)
“We know that food is the centerpiece of a great tailgate, and
whether you’re cheering on the players or are simply there to eat,
we want fans to be inspired to create their own events, and make
them feel part of that gameday excitement,” said Stephanie Larson,
Shopper Marketing Senior Planner at General Mills. “As traditional
tailgating experiences have shifted the past couple of seasons,
we’re excited to bring a new way for fans to be part of the
tailgate from home with the new Virtual Homegate.”
The virtual experience, created in partnership with experiential
e-commerce platform Obsess, lets college football fans and shoppers
download tailgate-inspired recipes, watch videos, and test their
college football rivalry knowledge with gameday quizzes. Users can
browse and shop tailgating favorites from Meijer and General Mills
brands, including Betty Crocker, Totinos, Chex, Chex Mix, Old El
Paso, Gardettos, Bugles, Cinnamon Toast Crunch, Honey Nut Cheerios,
Nature Valley and Cheerios Oat Crunch.
“Entertaining, immersive virtual stores are the future of
shopping, offering brands in every category a way to engage and
build strong, long-lasting relationships with their customers,”
said Neha Singh, Founder and CEO of Obsess. “We’re thrilled to
partner with General Mills to make shopping for and preparing
delicious game-day snacks and meals easy, fun and interactive.
Younger shoppers who have grown up with videogames and esports are
especially drawn to brands and products they can interact with
online in real time, but this interactive virtual tailgate and
homegate experience is one that can be enjoyed by everyone from
college football fans to families and foodies.”
Tailgate Nation is a signature program from General Mills that
brings gameday traditions, food and support for favorite college
football teams to fans across the country. Tailgate Nation will
also show up in Meijer stores in Michigan, Illinois, Kentucky,
Ohio, Indiana, and Wisconsin, with several General Mills brands and
products featured at stores throughout the college football season
in honor of #TailgateNation.
Shoppers who purchase four participating General Mills products
and submit their receipt by December 11th will receive a $50 off
code to Fanatics.com1. Visit the official Tailgate Nation website
for full offer details, participating products and terms and
conditions. The Virtual Tailgate Nation Experience is open now
until October 16.
To kick off your Virtual Homegate, visit
https://experience.meijer.com/virtual-tailgatenation and to learn
more, visit https://wearetailgatenation.com/ or visit Facebook,
Twitter, and Instagram.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About Obsess, Inc.
Obsess is a leading experiential e-commerce platform that
enables retailers to create immersive, branded, discovery-driven
virtual stores on their websites. The mission of the company is to
create the next-generation online shopping interface that
transforms the thumbnail grid into a visual, interactive, social
and highly engaging experience. The company is headquartered in New
York City. For more information, please visit ObsessAR.com or email
contact@obsessAR.com.
______________________
1 The Offer purchase period begins on
8/2/21 and ends on 12/11/21. The Offer submission period begins at
12:00 PM ET on 8/2/21 and ends at 11:59:59 PM ET on 12/31/21 or
when supplies are exhausted, whichever occurs first. Must be a
legal resident of the 50 US/DC & at least 18 years old. To
participate, purchase 4 qualifying General Mills products in the
same transaction during the purchase period (“Qualifying
Purchase”). Once verified, participant will be sent a $50 Fanatics
Code (“Offer Item”) (est. value $50), while supplies last. Excludes
tax and shipping, and Offer Item cannot be combined with other
codes or offers. Limit: 1 Offer Item per person. A receipt may only
be submitted 1 time during the Offer. If a receipt is submitted
more than 1 time, it will be void. There are 27,000 Offer Items
available in this Offer. Offer is first-come, first-served and
while supplies last. Void where prohibited by law. Click here for a
list of qualifying products and for full Terms and Conditions.
Message and data rates may apply. Consent not a condition of
purchase. Text HELP TAILGATE to 22639 for help. Text STOP TAILGATE
to 22639 to cease messages. Sponsor reserves the right to modify or
cancel the Offer at any time. Sponsor: General Mills Marketing,
Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20211005005965/en/
Media Contact: Emilie King Golin Eking@golin.com
309-712-5926
Kelsey Roemhildt General Mills Media.line@genmills.com
763-764-6364
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