PITTSBURGH, Dec. 15, 2016 /PRNewswire/ -- Leading
vitamin and supplements brand GNC Holdings, Inc. (NYSE: GNC)
announced today that all corporate stores will close on
December 28 and reopen on
December 29, when GNC will be
providing customers a dramatically improved experience with the
launch of One New GNC (#ONEnewGNC).
The company will offer a single price both in store and on
GNC.com, replacing multiple pricing structures across channels and
membership levels. A new loyalty program named My GNC
Rewards, is designed to give consumers an easy to use incentive to
shop GNC. This program will be supported by the launch of a
new GNC mobile app available on or before December 28 in the iTunes app and Google Play
stores.
Additionally, new POS terminals, rolling out across the chain,
will speed the checkout process, help guide customer decisions
based on purchase history and manage loyalty programs.
Associates will be armed with tablets that support their training
and empower them to answer customers' questions and recommend
products and wellness regimens.
"As we said on our last conference call, we're making these
investments because we believe in this business, its future and our
ability to return to growth and deliver shareholder value," said
Robert F. Moran, Interim Chief
Executive Officer of GNC. "The New GNC leaves the old, broken
model behind. We're confident it will have a positive
impact on the business, but it will take time for the changes to
take hold and translate to improved financial results."
Moran said the company also is building on its strength in
innovation, introducing new brands and new products throughout the
coming year, and is making changes to its supply chain to help
ensure the products customers want are in stock.
The New GNC will launch in all 4,464 U.S. owned and franchised
locations when stores open Dec. 29,
just as consumers are resolving to get fit and stay well.
"We built the New GNC around our customers' wants, their needs
and their aspirations," said Jeffrey R.
Hennion, Executive Vice President, Chief Marketing &
e-Commerce Officer for GNC. "Our customers rely on us for
solutions and to find innovative products at a great price.
Our new model meets those needs and gives customers an exceptional,
rewarding experience at lower prices so they can Live Well."
Stores will celebrate the One New GNC throughout the month of
January with a 1 Million Point Giveaway contest. Customers
who enroll in the free My GNC Rewards program gain an entry into
the sweepstakes with each transaction. In addition,
stores will be offering sampling and giveaways each Saturday
throughout the month.
About GNC Holdings Inc.
GNC Holdings, Inc. (NYSE: GNC) - Headquartered
in Pittsburgh, PA - is a leading global specialty health,
wellness and performance retailer.
GNC connects customers to their best selves by offering a
premium assortment of health, wellness and performance products,
including protein, performance supplements, weight management
supplements, vitamins, herbs and greens, wellness supplements,
health and beauty, food and drink and other general merchandise.
This assortment features proprietary GNC - including Mega
Men®, Ultra Mega®, Total LeanTM, Pro Performance®, Pro Performance®
AMP, Beyond Raw®, GNC Puredge®, GNC GenetixHD®, Herbal Plus® - and
nationally recognized third-party brands.
GNC's diversified, multi-channel business model generates
revenue from product sales through company-owned retail stores,
domestic and international franchise activities, third-party
contract manufacturing, e-commerce and corporate partnerships. As
of September 30, 2016, GNC had more than 9,000
locations, of which more than 6,700 retail locations are
in the United States (including 2,347 Rite
Aid franchise store-within-a-store locations) and franchise
operations in approximately 50 countries.
Media contacts:
Edelman: Marla Saret,
312-233-1320
Marla.Saret@edelman.com
Edelman: Patrick Skertich,
312-233-1353
Patrick.Skertich@edelman.com
Investor contact:
GNC: Amy Greene, 412-288-4744
Amy-Greene@gnc-hq.com
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SOURCE GNC Holdings