IFF and Vapor Communications Partner to Pioneer the Digital Future of Scent
07 October 2015 - 7:30AM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE: IFF)
(Euronext Paris: IFF), a leading global creator of flavors,
fragrances and cosmetic actives for consumer products, and Vapor
Communications, a technology startup, today announced a
collaboration to advance the future of digital scent. Combining
certain Vapor software and hardware scent platform with IFF scent
technology and expertise, the collaboration is anticipated to bring
mobile scent experiences to consumers.
Powering Vapor Communications’ technology is oNotes, a software
platform for scent communication that permits the easy integration
of scent into electronics. The core of the hardware is in the
oChip, a scent cartridge that embeds in electronic devices,
clothing, furniture and other objects to deliver personal scent
experiences much as an audio headset delivers sound.
"We are thrilled to partner with IFF, a global leader in
fragrance technology and vision, to bring our technology to
consumers around the world,” said David Edwards, Founder & CEO,
Vapor Communications. “With the experience and depth of IFF, and
the technology of Vapor Communications, we intend to bring the
power of scent to digital communications.”
"We believe the future of scent is in the digital world,” said
Nicolas Mirzayantz, Group President Fragrances, IFF, “so digital
scent technology is a component of our Vision 2020 strategy. The
technologies developed by Vapor Communications will play an
important role in our larger digital scent journey and build on
IFF’s legacy of pioneering firsts."
Over the next six months, IFF and Vapor will work closely on the
creation of consumer offerings that will leverage the versatility
of the oNotes platform and IFF’s consumer insights and fragrance
expertise. The products resulting from this partnership will offer
consumers greater control over the scent in their immediate
environment.
Plans are currently underway for the first consumer product from
IFF and Vapor in the first half of 2016.
About Vapor Communications
Vapor Communications is a Cambridge-based sensorial delivery
company founded by David Edwards, his former student Rachel Field,
and technology entrepreneur Don Zereski with the creative team of
Le Laboratoire in Paris and Cambridge. The Company intends to bring
scent messaging into contemporary living wherever scent matters,
for health and memory, self-expression and entertainment, travel
and the marketing of aromatic content online. The Company is
partnering with leading corporations to bring digital scent to
consumers and industries around the world.
About International Fragrance & Flavors Inc.
International Flavors & Fragrances Inc. (NYSE: IFF)
(Euronext Paris: IFF) is a leading global creator of flavors and
fragrances used in a wide variety of consumer products. Consumers
experience these unique scents and tastes in fine fragrances and
beauty care, detergents and household goods, as well as beverages,
sweet goods and food products. The Company leverages its
competitive advantages of consumer insight, research and
development, creative expertise, and customer intimacy to provide
customers with innovative and differentiated product offerings. A
member of the S&P 500 Index, IFF has more than 6,200 employees
working in 32 countries worldwide. For more information, please
visit our website at www.iff.com and follow us on Twitter and
LinkedIn.
###
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151006006813/en/
International Flavors & FragrancesMichael DeVeau,
212-708-7164VP, Global Corporate Communications and Investor
RelationsorMicaela Mordkowski, 212-708-7211Communications
ManagerorVapor CommunicationsDKCRachel Carr, 212-981-5253
International Flavors an... (NYSE:IFF)
Historical Stock Chart
From Apr 2024 to May 2024
International Flavors an... (NYSE:IFF)
Historical Stock Chart
From May 2023 to May 2024