SEATTLE, March 12, 2018 /PRNewswire/ -- Today at the
GSCA 2018 Film Expo, IMAX Corporation (NYSE:IMAX), Cosmic Picture
and Mars Petcare announced that the IMAX documentary family
adventure, Superpower Dogs™, will be released in
IMAX® theatres starting spring 2019. From the filmmakers
behind the acclaimed documentaries Jerusalem and Journey to Mecca, Superpower Dogs™ takes audiences on
an entertaining and educational journey about extraordinary dogs
that fight crime and save lives. Captured using IMAX® cameras,
the film is the next title to be released under the IMAX Original
Film Fund.
Superpower Dogs™, from Writer/Director Daniel Ferguson and Producers Taran Davies,
George Duffield and Dominic Cunningham-Reid, follows five real-life
canine superheroes and their human partners as they brave
earthquakes and avalanches, bring animal poachers to justice and
protect humans from danger while lifting their spirits. Audiences
will discover the amazing abilities of different breeds and the
remarkable ways in which humans are harnessing their cognitive,
sensory and intuitive superpowers.
"Cosmic Picture films have taken IMAX audiences on unforgettable
adventures of discovery that have enlightened and educated
moviegoers by showcasing vibrant cultures and the strength of human
perseverance," said Greg Foster, CEO
of IMAX Entertainment and Senior Executive Vice President, IMAX
Corp. "These award-winning filmmakers now bring their talent and
vision to a story that captures the heroic accomplishments of
search and rescue, therapy and wildlife protection dogs in a way
that has never been done before. We are delighted to be a part of
Superpower Dogs, which will deepen our appreciation for
these remarkable and loveable animals."
"Dogs have been saving and helping humans for tens of thousands
of years, but many of their achievements and abilities are little
known," said Taran Davies, CEO of
Cosmic Picture. "We hope to deepen people's appreciation for these
remarkable animals and to celebrate the profound bond between
humans and dogs, the most successful inter-species partnership in
history."
Superpower Dogs™ will be captured using IMAX cameras
and will be digitally re-mastered into the image and sound quality
of The IMAX Experience® with proprietary IMAX DMR® (Digital
Re-mastering) technology. The crystal-clear images, coupled with
IMAX's customized theatre geometry and powerful digital audio,
create a unique immersive environment that will make audiences feel
as if they are in the movie.
In support of its institutional theatre network, the IMAX
Original Film Fund finances large-format educational documentaries
that push the boundaries of traditional filmmaking for a new
generation of moviegoers. Launched in 2014, the $50 million Fund co-financed 2017's Voyage of
Time and upcoming giant screen documentaries Pandas,
Superpower Dogs™, and Asteroid Impact.
Earlier this year, Mars Petcare, the world's leading pet
nutrition and health care business, agreed to serve as the
presenting sponsor of Superpower Dogs™. The company is
currently developing a robust integration and marketing plan for
the film that will be supported by several of its iconic
brands.
"Mars Petcare is proud to be the presenting sponsor of
Superpower Dogs. We believe that pets make our lives better
and we're confident the film will illustrate the remarkable impact
dogs have on our lives," said Poul
Weihrauch, Global President of Mars Petcare.
About Cosmic Picture
Cosmic Picture seeks to make the
most compelling cinematic experiences possible and to change
people's perception of the universe in unexpected ways. Past films
include award-winning IMAX® and giant screen productions and
transformative environmental documentaries with tremendous social
impact. For more information on Cosmic Picture, visit
www.cosmicpicture.com.
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2017, there were 1,370 IMAX theater
systems (1,272 commercial multiplexes, 12 commercial destinations,
86 institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
About Mars Petcare
Mars Petcare is the world's
leading pet nutrition and health care business that strives to make
A Better World for Pets every day. Mars Petcare believes that pets
make our lives better and that pet ownership brings joy and
benefits which should be accessible to everyone. Mars Petcare has a
total of 41 brands in our portfolio, including billion dollar
brands PEDIGREE®, WHISKAS®, ROYAL CANIN® and BANFIELD®. Other
leading brands include: IAMS®, CESAR®, SHEBA®, NUTRO®, DREAMIES®,
EUKANUBA®, BLUEPEARL® and PET PARTNERSTM. And
the WALTHAM Centre for Pet Nutrition, a leading
scientific authority on pet nutrition and well-being. Mars Petcare
has more than 40,000 Associates worldwide. For more information,
please visit http://www.mars.com/global/brands/petcare.
This press release contains forward looking statements that
are based on IMAX management's assumptions and existing information
and involve certain risks and uncertainties which could cause
actual results to differ materially from future results expressed
or implied by such forward looking statements. These risks and
uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
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Business
Media: IMAX
Corporation– New York Adam
Davis 212-821-0116 adavis@imax.com
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Investors: IMAX Corporation – New
York Michael K.
Mougias 212-821-0187 mmougias@imax.com
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Sloane &
Company– New York Whit
Clay 212-446-1864 wclay@sloanepr.com
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Entertainment
Media: Principal
Communications Group – Los Angeles Melissa Zukerman/Paul Pflug 323-658-1555 melissa@pcommgroup.com
paul@pcommgroup.com
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SOURCE IMAX Corporation