Brand Will Feature
Limited Edition Designs from Season Winners and Challenge
Episodes
PLANO, Texas -
(July 31, 2017) - JCPenney [NYSE: JCP] is giving shoppers a
front row seat to its fall fashion lineup with the launch of the
first-ever "Project Runway" brand inspired by the Lifetime
Emmy®-nominated show and its talented group of design contestants.
Now available in over 500 JCPenney stores and at JCPenney.com, the
exclusive line of contemporary women's apparel debuts with a summer
preview collection showcasing designs inspired by season 15 winner
Erin Robertson, with the full assortment planned for Sept. 8.
JCPenney will be the exclusive retailer partner for "Project
Runway" seasons 16 and 17 and "Project Runway All Stars" season
7.
"Millions of viewers aspire to
emulate the fashion-forward looks first conceptualized during a
Project Runway episode," said John Tighe, chief merchant for
JCPenney. "This strategic collaboration enables us to work directly
with up-and-coming design talent from Project Runway and increase
our assortment of contemporary apparel, while gaining a fresh
perspective on what women are seeking when curating the ultimate
wardrobe."
The Project Runway brand
assortment is a mix of contemporary and street style looks with
one-shoulder dresses, pencil skirts and cold-shoulder blouses that
mix patterns and textures as part of a stunning preview collection.
In September, the assortment will highlight sport luxe details with
lace-up accents, hardware embellishments and drama sleeves on
notable pieces, including off-the-shoulder bomber jackets, wide-leg
track pants and fashion sweatshirts in rose, burgundy and black.
The Project Runway collection at JCPenney will be prominently
displayed in the women's fashion area near the main entrance of
select stores.
"This partnership with JCPenney is
one of our biggest retail collaborations since the series first
began more than a decade ago," said Harvey Weinstein, co-chairman
of The Weinstein Company. "It also marks the first time the entire
Project Runway franchise has partnered with a leading, national
retailer and introduced a line of Project Runway clothing that will
be available year-round."
Fashion Fresh Off
the Runway
Throughout each season of Project Runway and Project Runway All
Stars, the retailer will sponsor a stimulating design challenge.
The winners of the JCPenney design challenge will have a special,
limited edition run of their winning design produced in New York
City, which will be immediately available to the public at
JCPenney.com, and in select stores the following morning. Each
season winner will also have the chance to collaborate with
JCPenney on a capsule collection for the Project Runway brand,
giving the designers an opportunity to make their unique style and
aesthetic available to fans nationwide at prices that enable more
women to obtain runway-inspired fashion.
For the entire season of Project
Runway All Stars, JCPenney plans to translate the winning look from
every episode into garments that will be available exclusively on
JCPenney.com every week, giving fans instant access to the latest
styles from the show. Making these designs immediately available is
one way the Company is demonstrating its commitment to delivering
sought after apparel on a faster production timeline.
Each show will also showcase "The
JCPenney Accessory Wall," featuring a curated selection of shoes,
handbags, fashion accessories and jewelry from brands such as Liz
Claiborne®, Mixit®, a.n.a.® and Worthington®. In every episode,
designers will be encouraged to complete their runway look using
accessories displayed on the JCPenney Accessory Wall.
The Company is supporting the
brand with an integrated marketing campaign that includes dedicated
Project Runway television spots and engaging show fans on popular
social media channels. JCPenney is also spotlighting the collection
through a dedicated microsite at jcp.com/projectrunway where
customers can shop the latest Project Runway assortment inspired by
the show and the challenge episodes.
To download this release in English or Spanish,
and for Project Runway related images, please visit:
http://www.jcpnewsroom.com/news-releases/2017/0731_project_runway.html.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images and
company information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
About Project
Runway:
Hosted by Emmy® Award winner, supermodel and fashion connoisseur
Heidi Klum, the hit Emmy®-nominated series Project Runway provides budding designers with an
opportunity to launch their careers in fashion, under the watchful
eyes of mentor and co-host Emmy® Award winner Tim Gunn and judges
Nina Garcia and Zac Posen.
Project
Runway is produced by The Weinstein Company, Bunim/Murray
Productions, Full Picture Entertainment, and Heidi Klum Company.
Executive producers include Bob and Harvey Weinstein (Co-Chairmen
of The Weinstein Company) and Patrick Reardon and Barbara
Schneeweiss of The Weinstein Company, Jonathan Murray and Sara Rea
of Bunim/Murray Productions, Heidi Klum, Jane Cha and Desiree
Gruber of Full Picture Entertainment. Mary Donahue and David
Hillman of Lifetime also executive produce, and Gil Goldschein and
Teri Weideman of Bunim/Murray Productions serve as Co-Executive
Producers.
About Weinstein
Television:
The Weinstein Company (TWC) is a multimedia production and
distribution company launched in October 2005 by Bob and Harvey
Weinstein, the brothers who founded Miramax Films in 1979. TWC also
encompasses Dimension Films, the genre label founded in 1993 by Bob
Weinstein. During Harvey and Bob's tenure at Miramax and TWC, they
have received 357 Oscar nominations and won 82 Academy Awards®.
Since 2005, TWC and Dimension
Films have released such films as VICKY CRISTINA BARCELONA; THE
READER; INGLOURIOUS BASTERDS; SCRE4M; SPY KIDS; THE KING'S SPEECH;
UNDEFEATED; THE ARTIST; THE MASTER; SILVER LINIGS PLAYBOOK; DJANGO
UNCHAINED; SCARY MOVIE 5; LEE DANIELS' THE BUTLER; PHILOMENA; THE
IMITATION GAME; PADDINGTON; WOMAN IN GOLD; SOUTHPAW; CAROL; THE
HATEFUL EIGHT; SING STREET; THE FOUNDER and LION. Upcoming releases
include WIND RIVER, LEAP!, TULIP FEVER, MARY MAGDALENE, and THE
CURRENT WAR.
Weinstein Television boasts an
active television production division with critically acclaimed
projects in both scripted and non-scripted series. Weinstein
Television produces the reality powerhouse Project
Runway, with its spin-off series Project
Runway All Stars, hosted by Alyssa Milano, Project Runway Jr, featuring supermodel Hannah Jeter
and fashion critic Kelly Osbourne. Lifetime also aired business
focused Project Runway: Fashion Inc. as part
of the Project Runway franchise. Current
series include TIME: The Kalief Browder Story
which premiered on Spike in March 2017.
Scripted series include the
critically acclaimed miniseries War & Peace, which debuted on
Lifetime, A&E and HISTORY in 2016, Scream
with MTV, which premiered its second season in May 2016, Peaky Blinders on Netflix, Julian
Fellowes' Doctor Thorne with Amazon, Stephen King's The Mist for Spike TV and the military drama Six for HISTORY. Upcoming series include Waco for Paramount TV, starring Michael Shannon and
Taylor Kitsch, a new series from David O. Russell starring Robert
DeNiro and Julianne Moore for Amazon, Matthew Weiner's The Romanoffs for Amazon, and an epic reimagining of
Victor Hugo's Les Miserables with the BBC.
Television projects in development
explore a range of arenas and are not exclusive to drama or comedy,
minis or continuing series, live action or animated. An active
slate of more than 60 projects includes Elvis,
the first-ever scripted series to shoot at Graceland, Josephine and Napoleon by Tony Saint, Stephen King's
The Breathing Method with Blumhouse, Scott
Teems and Scott Derrickson, and UK series The City
and The City and Fearless.
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Official Website
About
Lifetime:
Lifetime is a premier entertainment destination for women dedicated
to offering the highest quality original programming spanning
scripted series, non-fiction series and movies. The critically
acclaimed UnREAL, Project Runway, Dance Moms, Bring It!, The Rap
Game and Little Women franchises anchor the network's programming,
in addition to its over 25 original movies annually that continue
to define the TV movie genre. In 2015, Lifetime launched Brand
Focus, a major global initiative dedicated to supporting and hiring
female directors, writers and producers to make its content which
totals over 450 original hours. Lifetime Television®, LMN®,
Lifetime Real Women® and Lifetime Digital(TM) are part of
Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.
A+E Networks is a joint venture of the Disney-ABC Television Group
and Hearst Corporation.
###
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The issuer of this announcement warrants that they are solely
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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