Canadian artists curate playlists tied to
one-of-a-kind experiences in Toronto and Montreal
TORONTO, Aug. 15, 2017 /CNW/ - Today Mastercard Priceless
Cities is turning up the sounds of summer by announcing a new
program with Apple Music. This program will tie Mastercard's
Priceless Cities experiences in Toronto and Montreal to specially-curated playlists by
well-known Canadian artists and influential music lovers, so
cardholders can experience the city they love through the eyes and
ears of their favourite artists. Many playlists will be inspired by
Mastercard's Priceless Cities experiences and featured on
priceless.com/applemusic.
"Every experience has a soundtrack, and we want to help our
cardholders find the music that makes a great experience even
better," said Milos Vranesevic,
senior vice president of marketing and communications in
Canada at Mastercard. "Apple Music
is the right music streaming service for playlists that will
connect people through music and neighbourhoods to a one-of-a-kind
experience."
In Toronto, playlist curators
include:
- Keshia Chanté, a Toronto native set to drop a new full-length
album later this year. She's also one of Canada's most versatile artists. From singer
to songwriter, actress to philanthropist, Keshia does it all. As
host of the iconic music show "106 & Park", she gets a
behind-the-curtain look at the biggest things in music and
culture.
- Lana Gay, a music
journalist, broadcaster and the afternoon host on Indie88, 88.1 FM
in Toronto. She is fixated on
independent Canadian music, the arts, and is an advocate for
children's literacy. She knows the value of a cold beer, an old
record and a great pair of cowboy boots.
- Dean Brody, superstar
country artist with 13 Canadian Country Music Awards and two Junos
under his studded belt. Between cleaning up at award shows and
writing songs, Dean continues to crank out tunes that fans can't
help but sing along to.
And in Montreal:
- The Dears, a band at the centre of the Montreal music scene. The band emerged out of
the early noughties Canadian indie renaissance, cementing their
orchestral-pop-noir sound with celebrated debut album End
of a Hollywood Bedtime Story, in 2000.
- David McMillan, owner of
Montreal restaurant Joe
Beef. He believes that music is a key ingredient in creating
the perfect atmosphere and that restaurants are an extension of our
homes. His philosophy is simple –feed the customers what we'd be
excited to eat, play music we'd want to listen to.
From Dean Brody's Happy Hour, to
Keshia Chanté's Day Party, to the Dears' Guilty Pleasures,
listeners can sample playlists and learn about the curators on
priceless.com/applemusic, and can find each playlist in full on
Apple Music. Starting August 15, new
playlists will be released every other week until the end of
2017.
Only cardholders can access Priceless Cities experiences in
Toronto, Montreal and 44 other Priceless Cities around
the globe. To register for the latest news on Priceless Cities and
experiences, visit www.priceless.com.
About Mastercard Priceless Cities
Priceless Cities was
created for Mastercard cardholders to venture beyond the ordinary
in more than 45 destinations accessible from over 82 countries. The
Priceless Cities platform gives cardholders exclusive access to
unique experiences in 46 cities worldwide, including our own
Priceless Toronto and Montreal.
Whether cardholders are travelling the world or exploring their own
city, they can visit priceless.com to find experiences and offers
that are geared to one of four passion categories: eat, shop, play,
and stay.
About Mastercard
Mastercard (NYSE:
MA), www.mastercard.com, is a technology company in the global
payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardCAnws,
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SOURCE MasterCard Canada