DES MOINES, Iowa and
NEW YORK, June 23, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com) – the leading media and
marketing company serving American women – announced today that its
multi-channel reach among American women has hit an all-time high
of 102 million, including 72 percent of U.S. Millennial women.
Fueling this growth has been a significant increase in reach by
Meredith brands to Millennial women. Meredith now reaches 26 million Millennial
women across its media channels. That's 72 percent of U.S.
Millennial women, up from 63 percent a year ago.
"We have been extremely focused on building our reach to the
next generation of Meredith
audiences, who are just as passionate as their moms about consuming
the trusted content delivered by our brands," says Tom Harty, President, Meredith National Media
Group. "We have invested in products across our portfolio,
including digital video, social platforms, media partnerships, new
acquisitions, branded sites, and magazine editorial. We are
committed to continue creating best-in-class content for our
consumer audiences."
Harty notes that over the past several years Meredith's investments have included:
- The acquisition of the SHAPE brand, creating a women's active
lifestyle super brand with a rate base of 2.5 million and 14
million total cross channel brand impressions;
- A 10-year licensing agreement with Martha Stewart digital and print brands,
including Martha Stewart
Living and Martha Stewart Weddings;
- The redesign and evolution of Allrecipes.com as a food-focused
social network that enables home cooks and brands to shine;
- New product launches including Allrecipes magazine,
Parents Latina and Fit Pregnancy and Baby;
- The acquisition of mywedding.com, the leading digital
destination for local wedding planning and content;
- The expansion of content targeting Millennial consumers in key
large scale brands such as Better Homes and Gardens, Family
Circle, and Parents among others across media platforms;
and,
- The acquisition of ad technology companies Selectable Media and
Qponix, which have significantly increased Meredith's platforms for digital video
delivery and targeted shopper marketing.
Meredith's expanded audience
reach has clearly been fueled by these investments and has enabled
Meredith to grow its digital
audience to 82 million monthly unique visitors, an increase that
has more than doubled in just the past three years. Driving this
growth has been mobile digital usage, which now represents more
than 65 percent of Meredith's
total digital audience.
Meredith has also increased its
total database of consumers to 125 million individuals,
representing 82 million households.
"We have been able to build the audiences for our brands across
platforms without any significant loss from one platform to the
next, which speaks to our belief that great content from trusted
brands is what consumers truly value," says Harty.
As part of its Millennial growth plan, Meredith has infused its brands with fresh
voices, personalities, talent and content that speaks across life
stages. For example, Meredith
recently announced a multi-channel strategic partnership with
"What's Up Moms" to create and distribute lifestyle content to
their combined audiences. What's Up Moms is among the top parenting
brands and networks on YouTube, reaching more than 1 million
subscribers and garnering over 35 million views per month for its
highly relatable how-to and short form comedic videos geared
towards parents.
ABOUT MEREDITH
CORPORATION
Meredith Corporation has been committed to service journalism
for more than 110 years. Today, Meredith uses multiple distribution
platforms—including broadcast television, print, digital, mobile,
tablets and video—to provide consumers with content they desire and
to deliver the messages of its advertising and marketing
partners.
Meredith is the leader in
creating content across media platforms in key consumer interest
areas such as food, home, parenthood and health through well-known
brands such as Better Homes and Gardens, Parents, Martha Stewart Living, SHAPE and
Allrecipes reaching over 82 million unique visitors per
month. Meredith Xcelerated Marketing is a leader at developing and
delivering custom content and customer relationship marketing
programs for many of the world's top brands, including Kraft,
Lowe's and Chrysler.
Logo -
http://photos.prnewswire.com/prnh/20090810/CG58830LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/meredith-multi-channel-reach-among-women-hits-102-million-300289431.html
SOURCE Meredith Corporation