Cachaça Yaguara winner of the 2015 WorldStar Awards: O-I bottle receives highest honor in the packaging industry
18 June 2015 - 7:06AM
FOR IMMEDIATE RELEASE
For more information,
contact:
Lisa Babington
Director, Corporate Communications
Perrysburg, Ohio,
US
567 336
1445
lisa.babington@o-i.com
Cachaça Yaguara
winner of the 2015 WorldStar Awards
O-I bottle receives highest honor in the packaging
industry
Perrysburg, Ohio (June17, 2015) - The striking
bottle developed by O-I for cachaça Yaguara recently won the
WorldStar Award, the most important packaging award in the world,
organized by the World Packaging Organization. The ceremony was
held during the IPACK-IMA fair in Milan, Italy, awarding 148
winners from 33 countries. Eighty-four of those winners attended
the ceremony to receive their awards.
Produced in O-I's plant at Soacha, Colombia, the
Yaguara package was created in a design partnership between
renowned U.K. artist Brian Clarke and the O-I Covet(TM) team. The
design of this outstanding bottle was inspired by the iconic
Copacabana sidewalks, and supports the high-end positioning of this
cachaça brand in the local and global markets.
Since 1970, the World Packaging Organization has
given awards to numerous new packages from all around the world. In
the WorldStar Awards 2015, 266 entries were received from 38
countries, and Yaguara was one of four Brazilian products that won
this important recognition of packaging excellence.
"We have been very pleased with the continuing
attention and awards that the Yaguara bottle has gained in many
markets," said Stephanie Johnston, Covet's general manager. "We
think of this beautiful bottle as a business card for Covet. This
WorldStar award reinforces our commitment to continue breaking the
boundaries to connect with consumers in a powerful way that only
glass can do."
WorldStar awards illustrate the continual
advancement of packaging design and technology, and create a living
standard of international packaging excellence. "Hearty
congratulations to our customer, Carmosina, for this important
achievement, and to the team involved in Yaguara's production,"
said Johnston.
Yaguara is currently available in Brazil, North
America, and the U.K.
Photo:
(from left to right) O-I's Covet European
director, Robert Brouwer, and the president of the World Packaging
Organization (WPO), Thomas L. Schneider
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass
container manufacturer and preferred partner for many of the
world's leading food and beverage brands. The Company had revenues
of $6.8 billion in 2014 and employs approximately 21,100 people at
75 plants in 21 countries. With global headquarters in Perrysburg,
Ohio, USA, O-I delivers safe, sustainable, pure, iconic,
brand-building glass packaging to a growing global marketplace. For
more information, visit o-i.com.
O-I's Glass Is Life(TM) movement promotes the
widespread benefits of glass packaging in key markets around the
globe. Learn more about the reasons to choose glass and join the
movement at glassislife.com
About Covet(TM)
Covet(TM) is a collection of luxury glass packaging products and
related services that help super premium brands achieve their
business objectives and deepen their connections with consumers.
Covet brings the best of O-I's global capabilities, including
custom glass design and decoration, a collection of classic O-I
bottle designs and O-I's innovation portfolio to help high-end
brands seize market opportunities.
About Yaguara Cachaça
The creation of Cachaça Yaguara is rooted in the
friendship of three young entrepreneurs. Thyrso and Thiago Camargo
met Hamilton Lowe during their formative years, becoming fast
friends during their time at school together. Over the years,
Hamilton often travelled from his native England to visit the
brothers at their home in Brazil, when they would occasionally
visit Thyrso and Thiago's grandfather - a man who has spent his
life perfecting his own cachaça, "Cachaça do Barba." It was on one
such visit to Paraná that they realized there was an opportunity to
bridge that family cachaça tradition with modern Brazil. They
hatched a plan to create their own cachaça and Yaguara Cachaça was
born.
For
more information about the brand visit
www.cachacayaguara.com
Facebook: https://www.facebook.com/CachacaYaguara
Twitter: yaguaracachaca
Instagram: cachacayaguara
O-I Logo
Cachaça Yaguara winner of the 2015 WorldStar Awards
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
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