Orange Business Services Creates Virtual Fitting Room Service for Melon Fashion Group to Improve Global Apparel Manufacturing
18 April 2017 - 11:00PM
Business Wire
- Virtual fitting room helps designers
in Russia collaborate with manufacturers in China
- Cloud-based service requires little
equipment and is easy to use
Melon Fashion Group has chosen Orange Business Services for a
virtual fitting room solution using immersive video conferencing.
Designers for its three brands, Zarina, Love Republic and befree,
are now able to easily collaborate with manufacturing teams all
along the design and production process of clothes.
Melon Fashion Group’s design teams are based in its Saint
Petersburg’s head offices, while its manufacturing facilities are
located in China. The company was losing several weeks from its
production schedule, because it had to ship specimens from the
factory back to the designers for each internal product quality
evaluation. The Orange solution helps Melon Fashion Group recover
this time and eliminate unnecessary transport costs. Now interim
fabric and material changes can be made instantly, reducing the
risk of poor-quality products – although the final decision will
still be made on-site.
The Melon “virtual fitting room” is based on Open Video Presence
from Orange, with video speeds up to 20Mbit/s. The
videoconferencing service does not require any specific equipment,
and users can connect to a conference from any device, including
mobile, to view the fitting results. Design and manufacturing staff
can even access the information after the online session has come
to an end.
In order to let the designers fully appreciate the quality of
the items tested, 500 Polycom RealPresence terminals have been
installed in its offices. They feature high-resolution cameras,
which support optical zooms of up to 25 times, making it easy to
distinguish even the finest points of the products, such as the
seam stitching or fabric detail. As a result, designers of all
three brands are able to organize test fittings of products in
China from Russia, using their tablets and smartphones.
“The virtual fitting room service based on Open Video Presence
has enabled us to optimize our designers’ work and speed up the
preparation of new products for mass production. In addition, we
have avoided the need to create a video server, replacing it with
convenient cloud services. We plan to continue our move toward
cloud services, which are helping us optimize operating processes
and achieve cost savings,” said Alexey Morozov, CIO, Melon Fashion
Group.
“Our partnership with Melon Fashion Group demonstrates the
effectiveness of modern cloud services and how videoconferencing
technology can be a part of the production process. This innovative
example shows how digital transformation can make a real difference
to manufacturing companies by improving collaboration and
responsiveness between teams located on different continents,” said
Richard Van Wageningen, Senior Vice President, Indirect, Middle
East, Africa and Russia, Orange Business Services.
About Melon Fashion GroupMelon Fashion Group owns fashion brands
befree, ZARINA and LOVE REPUBLIC. The company carries out a full
cycle of fashion business activities, starting with modeling,
production, purchasing and ending with the distribution, sales,
promotion of women’s and men’s clothing and accessories. As of
January 1, 2017, the company controls 558 stores in 6 countries.
The head office is located in St. Petersburg.
About Orange Business ServicesOrange Business Services, the B2B
branch of the Orange Group, and its 21,000 employees, is focused on
supporting the digital transformation of multinational enterprises
and French SMEs across five continents. Orange Business Services is
not only an infrastructure operator, but also a technology
integrator and a value-added service provider. It offers companies
digital solutions that help foster collaboration within their teams
(collaborative workspaces and mobile workspaces), better serve
their customers (enriched customer relations and business
innovation), and support their projects (enriched connectivity,
flexible IT and cyberdefense). The integrated technologies that
Orange Business Services offer range from Software Defined Networks
(SDN/NFV), Big Data and IoT, to cloud computing, unified
communications and collaboration, as well as cybersecurity. Orange
Business Services customers include over 3,000 renowned
multinational corporations at an international level and over two
million professionals, companies and local communities in
France.
Learn more at www.orange-business.com or follow us on LinkedIn,
Twitter and our blogs.
Orange is one of the world’s leading telecommunications
operators with annual sales of 40.9 billion euros in 2016 and has
263 million customers in 29 countries at 31 December 2016. Orange
is listed on Euronext Paris (symbol ORA) and on the New York Stock
Exchange (symbol ORAN).
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418005814/en/
Press contact:Orange Business ServicesElizabeth Mayeri, +1 212
251 2086elizabeth.mayeri@orange.com
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