Presenting sponsor P&G and retail partner
Kroger celebrate Cincinnati’s diverse community and culture
The Procter & Gamble Company (NYSE:PG) will kick off its
first year as presenting sponsor of the 2015 Cincinnati Music
Festival (CMF) by encouraging the Midwest to Share the Rhythm
through reinvigorating their relationship with community and
culture.
Now in it’s 53rd year, CMF has grown into the nation's
second-largest, annual rhythm and blues (R&B) music festival,
attracting more than 50,000 people from across the country annually
with leading R&B, jazz, soul and hip-hop artists. With their
CMF retail partner, The Kroger Co., P&G’s partnership confirms
its significance to the city of Cincinnati and presents an
opportunity to establish it as the premier festival in the
Midwest.
“Procter & Gamble is proud to partner with The Kroger Co. to
celebrate our community and encourage the Midwest to Share the
Rhythm at the 2015 Cincinnati Music Festival,” said William P.
Gipson, Senior Vice President, P&G Global Diversity. “Sharing
your rhythm with others is important to maintain a connection with
community. We look forward to providing brand experiences that
foster empowerment, inspiration and celebrates families,
communities and businesses during the festival weekend.”
During the two-day festival, P&G’s My Black is Beautiful
platform, brands – Charmin, Bounty, Tide, Crest, COVERGIRL, Pantene
and Olay – and retail partner, The Kroger Co., will show attendees
how to share their rhythm through engaging experiences at the Paul
Brown Stadium, which include Patio Spa COVERGIRL & Olay mini
make-up touch-ups; opportunities to pose and show how you Share the
Rhythm in the Crest Photo booth; live music performances provided
by Tide that highlight local talent; an Elementz dance performance
provided by Bounty, showing you how to bring it; and a Charmin
bathroom take-over so you can enjoy the go.
In recognizing the importance of celebrating our community,
P&G is uniting with local partners Santangelo Group, 3CDC and
Radio One to foster natural connections that will drive more
awareness, excitement and local participation. P&G will also
continue to encourage patrons to Share the Rhythm during the
Women’s Empowerment Expo, of which they also serve as the
presenting sponsor. The Women’s Empowerment Expo provides another
opportunity to excite and empower community participation during
the official daytime kick-off to CMF. Taking place the same weekend
as the festival, on July 25th, at the Duke Energy Center, P&G
will leverage the Women’s Empowerment Expo to connect attendees
with their favorite beauty, home care and personal care products
through sampling and empowering expert panels and main stage
moments.
“The Kroger Co. is proud to be the retail partner of Procter
& Gamble for the 2015 Cincinnati Music Festival,” said Sukanya
Madlinger, President, Kroger Cincinnati/Dayton Division. “Like
Procter & Gamble, we are committed to bringing hope and
inspiration to the communities we serve, beginning with our
employees who reflect the diversity of our customers and
communities. We are excited to promote economic, social and
cultural development that will extend beyond the festival
weekend.”
The Cincinnati Music Festival Presented by P&G is
co-promoted by The Santangelo Group and Ohio Valley Entertainment.
Since its inception in 1962 at the Carthage Fair Grounds, the
festival has resided at Crosley Field, Riverfront Stadium and
Cinergy Field, and now, at the Paul Brown Stadium.
The Cincinnati Music Festival Presented by P&G will take
place July 24 – 25, 2015 and will feature performers Maxwell,
Jennifer Hudson, The O’Jays, Joe Luke James, Maze Featuring Frankie
Beverly, Jill Scott, Kem, Avery Sunshine and Mali Music.
To purchase tickets, visit http://www.ticketmaster.com. For more
information about the Cincinnati Music Festival Presented by
P&G, please visit http://www.cincymusicfestival.com.
Start the Cincinnati Music Festival celebration by telling us
how you share your rhythm with P&G products available at Kroger
on social media, using hashtags #cincymusicfest and
#sharetherhythm.
About Procter & Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About Kroger
Kroger, one of the world's largest retailers, employs nearly
400,000 associates who serve customers in 2,626 supermarkets and
multi-department stores in 34 states and the District of Columbia
under two dozen local banner names including Kroger, City Market,
Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King
Soopers, QFC, Ralphs and Smith's. The company also operates 780
convenience stores, 327 fine jewelry stores, 1,342 supermarket fuel
centers and 37 food processing plants in the U.S. Recognized by
Forbes as the most generous company in America, Kroger supports
hunger relief, breast cancer awareness, the military and their
families, and more than 30,000 schools and community organizations.
Kroger contributes food and funds equal to 200 million meals a year
through more than 100 Feeding America food bank partners. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar
Club.
About The Santangelo Group
The Santangelo Group, led by Owner Joe Santangelo, has promoted
or co-promoted the Cincinnati Music Festival at Paul Brown Stadium
since 2005. Prior to that, they promoted the Festival as the Macy's
Music Festival, the Coors Light Music Festival, the Kool Jazz
Festival and the Ohio Valley Music Festival stretching back to
1962. In addition to the Cincinnati Music Festival, The Santangelo
Group promotes the Hampton Jazz Festival in Hampton, VA.
About Ohio Valley Entertainment (OVE)
OVE, an arm of the Cincinnati Bengals, is an entertainment
company created to co-promote the Cincinnati Music Festival in
2006. In addition to its involvement in the Cincinnati Music
Festival, OVE has promoted other events at Paul Brown Stadium,
including the 2012 Kenny Chesney/Tim McGraw "Brothers of the Sun"
tour.
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version on businesswire.com: http://www.businesswire.com/news/home/20150721005299/en/
Procter & GambleCrystal Harrell,
513-983-4606harrell.cw@pg.comorThe Kroger Co.Patty Leesemann,
513-782-3400patty.leesemann@kroger.comorThe Santangelo GroupFrannie
Santangelo, 513-924-0900franniesantangelo@yahoo.com
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