Procter & Gamble Brings Mobile Relief to Mississippi Residents Affected by Recent Tornado with P&G Product Kits & Tide Loads ...
25 January 2017 - 1:38AM
Business Wire
Procter & Gamble:
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Procter & Gamble brings mobile relief
to Mississippi residents affected by recent tornado with P&G
product kits and Tide Loads of Hope (Photo: Business Wire)
WHO:
Families, individuals and first responders in need of
personal care items, cleaning products or laundry services in the
wake of the recent tornado in Mississippi.
WHAT:
The Tide Loads of Hope mobile laundry
truck has been deployed to support the relief efforts to those in
impacted by the tornado in Hattiesburg, Mississippi. The
early-responder Tide Loads of Hope mobile laundry vehicle, powered
by Matthew 25: Ministries will begin laundry services on Tuesday,
January 24th, providing free full-service laundry to residents in
Mississippi affected by the recent storms. Residents in the
affected areas can bring clothes (up to two loads per household) to
the mobile unit to be washed, dried and folded free of charge. All
washable clothing types can be accepted with the exception of heavy
bedding. In addition, P&G, in partnership with Matthew 25:
Ministries, will be providing personal care kits containing items
such as Secret deodorant, Crest toothpaste and Pantene shampoo as
well as household cleaning products like Bounty, Charmin and
Swiffer. For the most up-to-date information on P&G’s relief
efforts, location and timing, please visit Tide’s Facebook and
Twitter channels at https://www.facebook.com/Tide or @Tide.
WHY:
A damaging system of storms struck the south from Mississippi to
the Florida panhandle, and also making its way to parts of Alabama
and Georgia between January 21nd and 22nd. Dozens of tornados
devastated thousands of families and homes, leaving 20 dead as of
Monday, January 23rd. Many more residents have been forced from
their homes, and are currently without basic needs. P&G has a
history of giving back to the communities where we live and work,
and we wanted to provide some everyday essentials to those who need
it most. These services are free and available to people affected
by the disaster and the volunteers who are helping to respond.
WHERE:
The early-responder Tide Loads of Hope mobile laundry unit will be
located at: Walmart Supercenter 5901 US 49 Hattiesburg, MS
39402
WHEN:
Beginning Tuesday, January 24th, up to 100 loads of laundry per day
(two loads per household) will be collected from 9 a.m. to 5 p.m.
at the Walmart location.
ABOUT TIDE LOADS OF HOPE:
In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The early-responder Tide Loads of Hope mobile laundry
unit is outfitted with 12 high-efficiency Whirlpool Duet washers
and dryers (six of each) with the capacity to do up to 100 loads of
laundry a day.
BRANDS:
Brands included in relief efforts: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
PARTNER:
P&G provides these services in
partnership with Matthew 25: Ministries, an international
humanitarian aid and disaster relief organization. More information
can be found at www.m25m.org.
HELP:
People across the community can help
support Tide Loads of Hope by purchasing a Tide Loads of Hope
vintage t-shirt or by donating directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170124005909/en/
Location, Logistics:KetchumKatie Michel,
415-984-6279Katie.michel@ketchum.comorMedia Inquiries for Tide
and/or P&G:Procter & GambleJulie deSylva,
513-780-0006desylva.j@pg.com
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