STAMFORD, Conn., Aug. 9, 2021 /PRNewswire/ -- In a
first-of-its-kind partnership, Philips Sonicare, the #1 dental
professional recommended power toothbrush brand worldwide, has
collaborated with New York-based
fashion and accessory brand, Susan Alexandra, to create a custom
limited-edition travel accessory line highlighting self-expression
through whimsical, bold designs.
The collection is inspired by Philips One by Sonicare: a new
power toothbrush curated specifically for those who are ready for a
step up from manual toothbrushing, with portability and bold colors
at the core of its design. It's microvibrations coupled with soft,
contoured bristles provide a gentle, yet thorough clean. Available
in both battery-operated or rechargeable formats, and complete with
a travel case, Philips One by Sonicare simplifies and maximizes the
efficacy of oral care routines, all with a fun aesthetic available
in eight unique colors: Mango, Miami, Midnight, Mint, Shadow, Snow, Sage and
Shimmer.
Philips Sonicare worked hand in hand with Susan Korn, founder and CEO of Susan Alexandra,
to develop a line of limited-edition products that celebrate the
Philips One by Sonicare portfolio and bright smiles, to help
encourage personal expression. The bold, bright and cheerful
sentiment behind each of Susan Alexandra's products is a perfect
match for the practical, sleek customizable design of Philips One
by Sonicare.
"Philips Sonicare pursued this partnership to reach a new
demographic of young adults who are looking to prioritize their
health and individuality – especially while on the go," said
Marci El-Deiry, Head of Marketing,
Oral Healthcare at Philips. "This partnership has been a true
collaboration from inception, playing off the similarities and
ideas of both Philips Sonicare and Susan Alexandra. Despite the
difference in industry and products, both brands were able to come
together, bonded by a common goal to showcase our dedication to
self-care and prove that it can be accessible, user- and
travel-friendly and enjoyable."
The first product in this collection will launch in August and
is a versatile and eye-catching beaded lip charm – the epitome of
modern, playful style. Made of red rhinestone lips and pearl teeth,
it highlights the value of a bright, white smile that Philips
Sonicare can help achieve, while embodying the eccentric design
Susan Alexandra is known for. It can be paired with a suitcase,
purse or carry-on to add a pop of color during travel, chained to a
necklace or looped onto a belt for a playful addition to any
outfit, or even serve as a decorative ornament.
In September, a portfolio of additional products, which
includes, a toiletry case, tote bag and decorative sticker sheets,
will launch. The geometric, abstract design of this collection is
reflective of Philips One by Sonicare colors and celebrates an
affinity for bold, colorful accessories. The dazzling rhinestones
are a celebration of the brighter, whiter smiles that Philips One
by Sonicare delivers.
"We were so thrilled when Philips Sonicare came to us to
collaborate with the goal of giving our customers the gift of
versatility, portability and travel style," said Susan Alexandra
founder, Susan Korn. "The bold,
bright and cheerful sentiment behind each of the products in this
collection marries the practical, sleek customizable design of
Philips One by Sonicare."
The lip charm is now available exclusively
on susanalexandra.com for $48. The toiletry case, tote bag and
decorative stickers will be available for purchase on
susanalexandra.com in September 2021.
For more information about Philips One by Sonicare, visit
Philips.com and for the collaboration,
visit https://www.susanalexandra.com/products/philips-one-by-sonicare-x-sa-lip-charm.
For further information, please contact:
Anna Stathopoulos
OneVoice
annas@accesstheagency.com
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and well-being, and enabling
better outcomes across the health continuum – from healthy living
and prevention, to diagnosis, treatment and home care. Philips
leverages advanced technology and deep clinical and consumer
insights to deliver integrated solutions. Headquartered in
the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 77,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
About Susan Alexandra
Susan Alexandra is a NYC based
brand founded by designer, Susan
Korn. With an emphasis on elevating experiences, the core
belief is that every single thing in your life should be dazzling,
rich with color and joy evoking. Initially launching as a jewelry
brand, over the past couple of years, Susan Alexandra has expanded
into widely celebrated beaded bags seen on celebrities and on the
arms of cool tastemakers across the globe. The Susan Alexandra x
Philips One by Sonicare collaboration is the first of its kind for
SA and the brand is immensely excited to tap into a new
industry.
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SOURCE Philips Oral Healthcare