New Jersey Devils and Prudential Financial expand groundbreaking business and marketing program for Black entrepreneurs
14 October 2021 - 12:00AM
Business Wire
Prudential Financial to donate premier helmet brand position to
Black-owned, New Jersey-based business for 13 games
The New Jersey Devils and Prudential Financial, Inc. (NYSE: PRU)
announce the expansion of their groundbreaking Buy Black business
program to support and amplify business opportunities for Black
entrepreneurs; and, in a National Hockey League and sports industry
first, Prudential Financial will donate its premier brand placement
on the Devils helmet to a Black-owned, New Jersey-based business
for 13 select games, creating unprecedented business and marketing
exposure.
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the full release here:
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Susan Somersille Johnson, Chief Marketing
Officer, Prudential Financial (Photo: Business Wire)
The Devils Buy Black Program Presented by Prudential Financial
will identify Black-owned businesses in New Jersey and provide
marketing and business consultation, advertising exposure,
financial wellness counseling with a Prudential Financial advisor,
local networking opportunities and more. Interested companies can
submit applications for the 2021-22 season between Oct. 13 and 29
at devils.nhl.com/buyblack. The selected company will be named
mid-November and will be seen on helmets starting Dec. 8.
“With hometown sports fans and the world watching, we’re proud
to spotlight Black entrepreneurs on and off the ice. In partnership
with the New Jersey Devils, we’re providing businesses with
support, visibility and financial guidance to help them grow,
thrive and win,” said Susan Somersille Johnson, Prudential
Financial’s chief marketing officer.
For the second year, Prudential Financial will donate 200
helmets to Black youth ice hockey programs in New Jersey.
“This partnership with Prudential Financial is about amplifying
the power of sports and live entertainment to drive meaningful
change in our community,” said New Jersey Devils President Jake
Reynolds. “Among the elements that makes this partnership so
impactful is the aligned values that our organizations share. That
Prudential Financial would donate the most powerful brand and
marketing placement opportunity in professional sports to a
Black-owned business, should truly be an inspiration to mindful
brands and professional sports leagues and teams across the
globe.”
The New Jersey Devils and Prudential Financial became the first
team in NHL history to announce a helmet brand partnership on Dec.
22, 2020.
About Prudential Financial: Prudential Financial, Inc.
(NYSE: PRU), a financial wellness leader and premier active global
investment manager with more than $1.5 trillion in assets under
management as of June 30, 2021, has operations in the United
States, Asia, Europe, and Latin America. Prudential’s diverse and
talented employees help to make lives better by creating financial
opportunity for more people. Prudential’s iconic Rock symbol has
stood for strength, stability, expertise and innovation for more
than a century. For more information, please visit
news.prudential.com.
About The New Jersey Devils: The New Jersey Devils are
part of the 31-team National Hockey League, with teams throughout
the United States and Canada. Established in 1982, they are
entering their 37th season in the Garden State. During that time,
the team has won three Stanley Cup Championships: 1995, 2000 and
2003. Follow the Devils at NewJerseyDevils.com, on Facebook,
Twitter, and Instagram. The New Jersey Devils organization is a
Harris Blitzer Sports & Entertainment property.
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version on businesswire.com: https://www.businesswire.com/news/home/20211013005647/en/
MEDIA: Prudential Financial Rebecca Rickert 973-943-6679
Rebecca.rickert@prudential.com
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