Rohm and Haas Emphasizes Forward-looking Sustainability Solutions at European Coatings Show 2009
24 February 2009 - 7:39AM
Business Wire
This year�s European Coatings Show in N�rnberg, Germany, the
world�s number 1 coatings trade fair, will be the arena for
specialty materials company Rohm and Haas (NYSE:ROH) to showcase a
number of their innovations focused on eco-sustainability for the
industrial, decorative, and building and construction coatings
segments, both at their booth and during the Congress.
Recent EU coatings legislation, consumer awareness and raw
material volatility all present the coatings industry with a
challenge - to balance performance requirements with
eco-sustainability, a challenge that Rohm and Haas is happy to rise
to says Dr. Ilham Kadri, marketing director for Rohm and Haas
Paints and Coatings Material business in Europe, the Middle East
and Africa. �Legislation and sustainability remain driving forces;
consumers are also more demanding than ever before. Our industry
must balance these drivers. Those that use this as a springboard
for innovation will come out stronger in the end.�
Technical experts and key Rohm and Haas management from around
the world will be present at the booth and available to discuss the
company�s innovations for the following coatings market segments
and product lines:
- Architectural/Decorative:
New low VOC hybrid binder for decorative gloss applications, as
well as a new low odour technology platform to formulate primers
and top-coats for interior wall paints or wood.
- Building/Construction:
New range of high-performance, environmentally-advanced EIFS
(exterior insulation finishing systems) products for a wide range
of finishes on exterior residential and commercial building
surfaces.
- Industrial Coatings: New
water-based primer and binder range for industrial metal and wood,
combining high-performance with an excellent eco-profile, and
representing an attractive alternative to solvent-based
systems.
- Hiding technology: New
development for use in alkyd emulsion high gloss paint.
- Rheology modifiers: New
low VOC mid-shear viscosity builder with less sensitivity to
viscosity drop upon colorant addition.
- Biocides: Innovative
formaldehyde-free solutions which contributes to protecting
water-based coatings against microbial contaminations under even
the harshest conditions.
Visit Rohm and Haas from March 30 through to April 2, 2009, at
the European Coatings Show and Congress, Hall 8 Stand 111, or visit
us at www.rohmhaas.com for more information.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and
solutions for the specialty materials industry. The company�s
technologies are found in a wide range of industries including:
Building and Construction, Electronics and Electronic Devices,
Household Goods and Personal Care, Packaging and Paper,
Transportation, Pharmaceutical and Medical, Water, Food and Food
Related, and Industrial Process. Our innovative technologies and
solutions help to improve life everyday, around the world. Based in
Philadelphia, PA, the company generated annual sales of
approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more
information. imagine the possibilities�
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