UPDATE -- Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
25 October 2017 - 12:50AM
Rubicon Project (NYSE:RUBI), the Global Exchange for advertising,
today announced the launch of an open source server-side header
bidding solution in closed beta. As a founding member of
Prebid.org, a consortium dedicated to the development of open
source seller monetization tools, Rubicon Project built this
solution based on standards that are neutral, adaptable and
transparent to all industry players. The new solution fully
supports Rubicon Project’s world class private marketplace
capabilities including the unique ability to easily prioritize
deals.
Tom Kershaw, Chief Technology Officer, Rubicon Project and a
director of Prebid.org, commented, “The move towards industry-wide
adoption of server-side solutions is a massive step in the right
direction as it puts the monetization where it should have been in
the first place -- placing the burden on the server and removing it
from the web page. However, to truly improve the inefficiencies
inherent in header bidding and create a better user experience
across all parts of the digital advertising ecosystem, you must
also go open source. Only open source is transparent, fully
auditable and provides publishers one software stack, giving them
the best chance for interoperability.”
Rubicon Project’s server-side solution is free for sellers and
delivers unique functionality, including:
- Effortless Client-Side Header Bidding
Integration: Seamless integration with Prebid.js, the most
widely adopted client-side head bidding technology in market.
- World Class PMP Functionality with Deal
Prioritization: Fully supports end-to-end private
marketplace (PMP) deals, allowing sellers to prioritize PMPs with a
simple click.
- Full Support from Rubicon Project Account & Tech
Teams: Comprehensive hands-on service and support for
installation, yield management, maintenance and
troubleshooting.
- Easily Configurable to Existing Header Bidding
Configuration: The ability to adopt server-side header
bidding alongside current header bidding configuration, enabling a
gradual and phased migration from client to server-side
solutions
Pieter de Zwart, VP of Engineering at Rubicon Project and
President of Prebid.org, commented, “In order for header bidding to
be sustainable, the industry requires solutions that offer solid
user sync and match rates, adoption rates at scale, full
transparency of auction dynamics and the ability to transact in
open and private marketplaces. Our open source solution announced
today addresses all of these requirements, while providing our
clients with white-glove service and support. We look forward to
continuing to champion and support open source technology that
delivers the best results for sellers.”
Rubicon Project’s open source server-side header bidding
solution supports desktop browser and mobile web, with mobile app
and video functionality expected in early 2018. For additional
information about Rubicon Project’s server-side solution or to
request an invitation to participate in the closed beta please
visit www.rubiconproject.com/headerbidding.
In conjunction with today’s announcement, Rubicon Project also
released a paper titled, The Move to Server-Side Header Bidding:
Five Things You Need to Know, which articulates the implications
and benefits of transitioning to server-side header bidding as it
continues to gain momentum as a core monetization tactic. To
download a full copy of Rubicon Project’s paper please visit:
www.rubiconproject.com/insights/research/the-move-to-server-side-header-bidding.
About Rubicon ProjectFounded in 2007, Rubicon
Project is one of the world’s largest advertising exchanges. The
company helps websites and apps thrive by giving them tools and
expertise to sell ads easily and safely. In addition, the world's
leading agencies and brands rely on Rubicon Project’s technology to
execute billions of advertising transactions each month. Rubicon
Project is an independent, publicly traded company (NYSE:RUBI)
headquartered in Los Angeles, California.
Contact
For Rubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
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