Corona Premier is proud to expand their partnership with connected
fitness leader, Echelon Fitness, to support consumers of every
fitness level on their personal fitness and wellness journey and
motivate them to “Earn Their Crown.” Corona Premier joined forces
with Echelon to amplify their wellness offerings to their
consumers, helping them stay motivated at the start of the new
year. Echelon’s award-winning connected bikes, rowers, treadmills
and reflect mirrors enable people to experience studio-quality
workouts from home and build community simultaneously.
Corona Premier and Echelon are hosting a six-week wellness
content series, providing consumers with the tools and community
they need to re-invigorate their fitness journeys. The series
includes custom workout videos, weekly giveaways, and weekly
virtual happy hours to celebrate milestones and keep consumers
motivated.
“This partnership with Echelon is a natural fit for the Corona
Premier brand,” said Ann Legan, Vice President of Brand Marketing,
Corona. “The ‘Earn Your Crown’ content series provides our audience
with a variety of accessible fitness and wellness content and
celebrating their successes with a Corona Premier – the perfect
cerveza to enjoy ‘La Vida Más Fina.’”
By scanning a QR code at participating retailers to go directly
to coronanewyear2021.com to participate, consumers will have daily
chances to instantly win an Echelon FitPass annual membership and
gift cards to Cratejoy and House Plant Box, and enter for a chance
to win the Echelon Smart Home Gym Grand Prize.*
“We’re thrilled to team-up with Corona Premier to cultivate
unique workout experiences that inspire, motivate and empower
people of all fitness levels as they pursue their 2021 fitness
goals,” says Echelon Fitness President and CEO, Lou Lentine. “This
partnership offers people six weeks of fitness, community, fun and
motivation and we can’t wait to celebrate participants as they
reach milestones and ‘Earn Their Crown.’”
Consumers can access the Corona Premier content over the course
of six weeks (Jan. 17 – Feb. 28) on the POPSUGAR website, and do
not have to be an active Echelon member to participate. Echelon is
also offering a complimentary, 30-day trial of their FitPass
membership to all first-time users.
Corona Premier debuted in 2018 and has quickly become a
fast-growing innovation. Corona Premier is a lower-calorie, lower
carbohydrate beer option compared to Corona Extra for those who
live an active lifestyle and enjoy being mindful of their wellness
goals. With only 2.6 grams of carbs and 90 calories**, Corona
Premier is available in 12-ounce bottles and cans, as well as
24-ounce single-serve cans. In 2019, Corona Premier introduced
draft into bars nationwide, as well as a new 18-pack of
bottles.
To keep up with all the latest from Corona Premier and to learn
more about the Echelon fitness and wellness program, visit POPSUGAR
and follow @CoronaUSA on social.
As always, Corona encourages consumers 21 and older to enjoy its
products and to Relax responsibly®.
*NO PURCHASE NECESSARY. Open only to legal residents of the 50
United States and the District of Columbia, who are 21 years of age
or older as of date of entry. Instant Win Game is void in New
Jersey; Sweepstakes/Instant Win Game is void where prohibited.
Starts 10:00 AM (ET) on 12/31/20 and ends 11:59 PM (ET) on 2/28/21.
The Corona 2021 New Year Sweepstakes/Instant Win Game is sponsored
by Crown Imports LLC. No alcohol is awarded with any prize. For
complete details, see Official Rules at
CoronaNewYear2021.com.
**Per 12 fl. oz. serving average analysis: Calories: 90,
Carbohydrates: 2.6 grams, Protein: 0.7 grams, Fat: 0.0 grams
About the Corona Brand FamilyThe Corona brand
family is home to Corona Extra, Corona Light, Corona Familiar,
Corona Premier, Corona Refresca and in 2020, the national launch of
Corona Hard Seltzer. The entire Corona portfolio is brewed in
Mexico by Constellation Brands and imported and marketed
exclusively to the U.S. by the company. The Corona brand is the #1
most loved beer brand and has been the #1 imported brand family of
beer in the U.S. for more than 20 years. Corona Extra, the flagship
brand of the Corona brand family, is a pilsner-style lager with a
golden hue that was first brewed in Mexico in 1925. The refreshing
flavor and carefree attitude of Corona Extra have been helping
Americans find their beach since 1981.
About Echelon FitnessEchelon Fitness has been
revolutionizing at-home connected fitness 2017. What began as a
mission to make healthy living accessible to all evolved into an
array of connected fitness equipment and a thriving, global
community. Ranging from sophisticated indoor cycling bikes, to
touch-screen fitness mirrors and more, every product boasts
thoughtful design and state-of-the-art technology so people can
work out how they want and when they want. By leveraging The
Echelon Fit App and United Membership, members gain access to a
variety of live and on-demand classes led by expert fitness
instructors. Members can also use the app to track their
performance and progress, as well as reference Echelon’s live
leaderboard to compete with others. For more information, visit
https://echelonfit.com/.
About Constellation BrandsAt Constellation
Brands (NYSE: STZ and STZ.B), our mission is to build brands that
people love because we believe sharing a toast, unwinding after a
day, celebrating milestones, and helping people connect, are Worth
Reaching For. It’s worth our dedication, hard work, and the bold
calculated risks we take to deliver more for our consumers, trade
partners, shareholders, and communities in which we live and work.
It’s what has made us one of the fastest-growing large CPG
companies in the U.S. at retail, and it drives our pursuit to
deliver what’s next.
Today, we are a leading international producer and marketer of
beer, wine, and spirits with operations in the U.S., Mexico, New
Zealand, and Italy. Every day, people reach for our high-end,
iconic imported beer brands such as Corona Extra, Corona Light,
Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and
our high-quality premium wine and spirits brands, including the
Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner
Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West
Whiskey.
But we won’t stop here. Our visionary leadership team and
passionate employees from barrel room to boardroom are reaching for
the next level, to explore the boundaries of the beverage alcohol
industry and beyond. Join us in discovering what’s Worth Reaching
For.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
MEDIA CONTACT:Constellation BrandsStephanie
McGuane 312.805.2906stephanie.mcguane@cbrands.com
Zeno Group for Corona Lizet
Gonzalez312.254.0658Lizet.Gonzalez@zenogroup.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/22c422b9-9933-4010-83e4-eca9242a4770
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