Modelo Especial and White Sox Announce Multiyear Partnership Agreement
14 March 2017 - 5:50AM
America's
fastest-growing beer named organization's first 'Official Import'
sponsor
Brand-new 'Casa
Modelo' branded-bar to open in leftfield concourse
Chicago, Ill. (March 13,
2017) - Modelo Especial has reached a new, multiyear
partnership agreement with the Chicago White Sox, naming the nation
and city's fastest growing beer as the new official import beer of
the White Sox.
Modelo Especial will receive prominent brand
exposure inside and outside of Guaranteed Rate Field. The exclusive
marketing partnership will offer fans access to "Casa Modelo," a
new branded-bar space on the leftfield concourse, and include a
number of in-ballpark activations.
"Partnering with the Chicago White Sox, our
hometown team, couldn't be a better fit for us," said Ann Legan,
vice president of marketing for Casa Modelo. "Just like Modelo has
fought for decades to become America's fastest-growing beer, this
storied franchise has stood for hard work and perseverance for more
than a century. Their story and the fighting spirit of their loyal
fans represent everything Modelo Especial stands for."
"We are thrilled to welcome Modelo Especial to the
White Sox family of corporate partners," said Brooks Boyer, White
Sox senior vice president of sales and marketing. "As a rapidly
growing brand with strong roots in our home in Chicago, Modelo is
an ideal first partner for our import category, sharing our
commitment to excellence for our customers and the White Sox fan
base. We are looking forward to bringing the energy that Modelo
offers to our fans."
Modelo Especial is the presenting sponsor for
Hispanic Heritage Night and Fireworks on Friday, September 22, as
well as the annual Field of Greens golf outing held by Chicago
White Sox Charities on Monday, July 17.
Modelo has been brewing distinctive high quality beer since
1925. As the No. 2 imported beer in America, Modelo Especial
sold than more than 83 million cases in 2016. The golden,
full-flavored Pilsner-style Lager is exclusively brewed, imported
and marketed for the United States by Constellation Brands, the No.
3 beer company in the United States.
© 2017 Chicago White Sox
About Casa Modelo®
Born in 1925 in the small town of Tacuba, Mexico,
Modelo has been brewing distinctive high quality beer ever since,
including Modelo Especial®, Modelo Negra(TM), Modelo Chelada
Especial(TM) and most recently, Modelo Chelada Tamarindo
Picante(TM). Modelo Especial is a golden, full-flavored
Pilsner-style Lager with a clean, crisp finish whose original
recipe was first brewed under the vision to create a 'model' beer.
As the #2 imported beer in the U.S., more than 83MM cases of Modelo
Especial were sold in 2016. Modelo Negra is a Munich Dunkel-style
Lager brewed with slow-roasted caramel malts for a rich, smooth
taste. The medium-body and unique flavor profile of Modelo Negra
lends itself perfectly to pair well with food. Modelo Chelada
Especial is a michelada-style beer made with the refreshing flavors
of tomato, salt and lime. Made with authentic ingredients, Modelo
Chelada Especial delivers the real michelada experience in a
ready-to-drink package. In 2017, a new flavor was introduced,
Modelo Chelada Tamarindo Picante, a tomato-based michelada-style
beer with the unique and authentic flavor combination of sweet
tamarind and spicy chipotle peppers. The Modelo family of beers are
exclusively brewed, imported and marketed for the U.S. by
Constellations Brands.
About Constellation
Brands
Constellation Brands (NYSE: STZ and STZ.B), a
Fortune 500® company, is a leading international producer and
marketer of beer, wine and spirits with operations in the U.S.,
Mexico, Canada, New Zealand and Italy. Constellation is the No. 3
beer company in the U.S. with high-end, iconic imported brands such
as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and
Pacifico. The company's beer portfolio also includes Ballast Point,
one of the most awarded craft brewers in the U.S. In addition,
Constellation is the world's leader in premium wine, selling great
brands that people love, including Robert Mondavi, Clos du Bois,
Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The
Prisoner. The company's premium spirits brands include SVEDKA
Vodka, Casa Noble Tequila, and High West Whiskey.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, about 40
facilities and approximately 8,000 talented employees. We express
our company vision: to elevate life with every glass raised. To
learn more, visit www.cbrands.com.
MEDIA CONTACTS:
Jennifer Dohm
Constellation Brands
(312) 873-9979
jennifer.dohm@cbrands.com
Sheena Quinn
Chicago White Sox
(312) 674-5304
Squinn@chisox.com
Modelo logo
Sox logo
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
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