Syniverse Messaging Momentum Grows
09 June 2010 - 9:00PM
Business Wire
Reflecting the growing role of the mobile lifestyle in today’s
society, Syniverse Technologies (NYSE:SVR) moved an average of 1.52
billion mobile messages per day in the first quarter of 2010, an
increase of 32 percent from the first quarter of 2009. The
company’s peer-to-peer (P2P) messaging volumes, which include both
short messaging service (SMS) and multimedia message service (MMS),
were up 17 percent from first quarter 2009, including a 49 percent
year-over-year increase during the 2010 Valentine’s Day
holiday.
“Our fast-growing numbers are no surprise as more and more
consumers embrace mobile messaging,” said Tony Holcombe, President
and CEO of Syniverse, a leading provider of mobile messaging
services globally. “The growing proliferation of connected mobile
devices along with an always-improving photo, video and data
sharing experience have all contributed to the mainstream
acceptance and use of mobile messaging.”
Today, SMS is one of the world’s most widely used, ubiquitous
mobile applications and comprises 98 percent of Syniverse’s P2P
volumes. In first quarter 2010, Syniverse closed more than 20 SMS
contracts with customers across all global regions.
Holcombe pointed out MMS, which was initially slow to catch on
with subscribers, is now making up for lost time. Syniverse, the
leading provider of MMS services in North America, saw 235 percent
growth for this messaging format from first quarter 2009 to first
quarter 2010 as more individuals turn to their mobile phones to
serve as their primary camera and video recording devices.
Holcombe said that in addition to more mobile devices and
improved messaging experiences, Syniverse benefits from the
exponential worldwide growth of popular community-based services,
such as social networking and mobile giving, and new market
entrants – cable operators, application developers and Internet
companies – that need a bridge between them and those in the
traditional mobile space.
Syniverse already is powering and moving messages for cable
companies as well as application developers, such as Pinger.
Syniverse also recently signed a contract with a major U.S.-based
social networking client to provide its international alerting and
notifications.
“When someone updates his or her status on a social networking
site via a mobile device, uses a text message to pledge to a
charitable organization or sends a family photo from a mobile
phone, an MMS or SMS must move across the global mobile network,”
Holcombe said. “The result of this ongoing growth in mobile
connections among friends, family and organizations has resulted in
a stable growth platform for all of us in the mobile messaging
space.”
The company’s overall messaging growth is not attributed solely
to the P2P sector. The mobile enterprise services (MES) business is
growing at a steady rate as more consumers show an interest in
application-to-person (A2P) solutions, such as mobile banking. In
the first quarter of 2010, Syniverse saw a 73 percent increase in
the total number of enterprise messages delivered year over year.
Syniverse also moved its 1 millionth message for the U.S.-based
text4baby mobile health initiative in April 2010, another signal
for increasing popularity of text-based A2P messaging
communications among consumers.
As Holcombe recently explained, the Syniverse MES solution
drives a relatively small portion of the company’s overall
messaging business at this point. However, he believes it has
significant upside potential.
“We have developed our MES offering as a white label solution
available to our Tier 1 operator customers on a global basis so
they have the ability to offer their business accounts a proven,
reliable messaging product that allows them to effectively
communicate with their employees and customers,” he said. “We also
are poised to aggressively expand our footprint and serve a market
segment driven by consumer demand for mobile transactional
capabilities across verticals that include the financial, health,
travel and hospitality sectors.”
For more information about Syniverse’s NEXT messaging solutions,
including the SMS, MMS and MES portfolios, please visit
http://www.syniverse.com/NEXT/.
About Syniverse
Syniverse Technologies (NYSE:SVR) makes mobile work for more
than 800 mobile operators, cable and Internet providers, and
enterprises in over 160 countries. With unmatched expertise and
more than 20 years simplifying the complexities of roaming,
messaging and networking, Syniverse serves as the force at the
center of the mobile communications universe, keeping people
connected today and forging new connections for tomorrow. Nobody
knows mobile like Syniverse. For more information, visit
www.syniverse.com, follow Syniverse on Twitter or find Syniverse on
Facebook.
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