Centralized Mobile Short Codes Offer Unparalleled Consumer Engagement Channel Across Latin America
01 September 2010 - 9:00PM
Business Wire
With the recent launch of the Latin America common short code
(CSC) initiative, enterprises, small businesses and brand marketers
alike now have the unprecedented ability to reach more than 500
million mobile subscribers across Latin America via an inexpensive,
broad-reaching communications vehicle: text messaging (SMS). This
new initiative, conceived and administered by CTIA-The Wireless
Association, utilizes Syniverse Technologies (NYSE:SVR) as the
power behind the Web-based registry platform, which is fully
supported by the major regional mobile operators.
Registration applications are now being accepted for both
standard and custom CSCs capable of connecting their owners to
nearly all mobile subscribers in almost two dozen Latin American
countries.
In a region where consumers use mobile devices primarily for
messaging and data interactions – rather than voice calls – the CSC
program gives brands around the globe access to a
consumer-engagement medium capable of reaching this broad,
attentive Latin American audience at any time. In fact, CTIA
recently noted that more than 68 percent of wireless subscribers in
Latin America use SMS at least weekly, nearly double the rate in
many other regions.
“More than 95 percent of today’s mobile users can send and
receive text messages, making short codes an ideal channel for
brands to connect with target audiences for meaningful two-way
interactions,” said Pablo Mlikota, Senior Vice President, Caribbean
and Latin America, Syniverse. “CSCs also are cost effective to
implement and provide an efficient return on marketing
investment.”
Businesses, brands, and advertising and marketing agencies can
use the Syniverse-powered Web-based platform,
www.latinshortcodes.com, to search for, register and secure CSCs.
Once an organization registers a unique six-digit short code, it
can use that one code build unified marketing campaigns with
consumers across Latin America.
Prior to centralization, short code usage in Latin America was
largely impractical, requiring marketers to undergo the tedious
process of seeking out and leasing a different short code from
every individual mobile operator in each country.
When it comes to simplifying messaging complexity, Mlikota said
Syniverse is a perfect fit to support this vital initiative.
“Syniverse has an outstanding track record providing messaging
interoperability services to some of the largest mobile operators
in Latin America, and we are uniquely qualified to support brands
as they use this medium to build bonds with customers and prospects
in the region,” he said.
Short code campaigns help organizations create a personalized
consumer experience with a strong call to action – either by
enabling users to obtain critical or timely information, contribute
to a charitable cause, purchase content or participate in a wide
range of other interactive activities. Mlikota pointed out that
several CSC applications currently embraced in other regions
provide great potential for marketers in Latin America, including
sweepstakes, voting campaigns, TV audience participation, mobile
coupons and more.
About Syniverse
Syniverse Technologies (NYSE:SVR) makes
mobile work for more than 800 mobile operators, cable and Internet
providers, and enterprises in over 160 countries. With unmatched
expertise and more than 20 years simplifying the complexities of
roaming, messaging and networking, Syniverse serves as the force at
the center of the mobile communications universe, keeping people
connected today and forging new connections for tomorrow. Nobody
knows mobile like Syniverse. For more information, visit
www.syniverse.com, follow Syniverse on Twitter or find Syniverse on
Facebook.
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