Sybase 365 Launches New MMS Content Delivery Gateway
23 October 2007 - 8:00PM
PR Newswire (US)
Single Connection Enables Delivery of Rich Media Content Directly
to Millions of Subscribers SAN FRANCISCO, Oct. 23 /PRNewswire/ --
CTIA WIRELESS -- Sybase 365(TM), a subsidiary of Sybase, Inc.
(NYSE:SY), the global leader in messaging interoperability and
mobile content delivery, today announced its new multimedia content
delivery gateway -- MMS 365 -- that sends and receives MMS from
multiple sources enabling content providers, marketers, and media
companies to deliver MMS content directly to consumers' handsets,
globally, with a single connection. "MMS is, and will continue to
be, the most viable method for delivering rich media," said Marty
Beard, President of Sybase 365. "Mobile campaigns are becoming an
increasingly important part of companies' communication and
advertising strategies, and multimedia messages are exceptionally
effective because of their ability to engage the recipient in
interactive campaigns." MMS 365 runs on the Sybase 365
operator-grade network, ensuring successful delivery of complex
content, management of high traffic volumes, and seamless delivery
to consumers' handsets via its connections to more than 700 global
operators. One connection to MMS 365 provides direct content
delivery to millions of subscribers, eliminating the need for
content providers to manage separate, time-consuming negotiations
and connections to individual operators. MMS 365 supports all
popular types of rich content including photos, graphics, audio,
video, alerts, ringtones, and wallpaper allowing content providers
to use the most effective method to communicate a campaign to
subscribers. For a demonstration and more information, visit Sybase
365 during CTIA at booth 323. About Sybase 365 Sybase 365, a
subsidiary of Sybase, Inc. (NYSE:SY), leads the world in the global
delivery and settlement of mobile messaging interoperability, and
the management and distribution of mobile content. Processing more
than 8 billion messages per month, Sybase 365 reaches more than 700
mobile operators around the world. For more information, visit:
http://www.sybase.com/365. Sybase and Sybase 365 are trademarks of
Sybase, Inc. All other company and product names mentioned may be
trademarks of the respective companies with which they are
associated. Statements concerning Sybase 365's future prospects,
products and business relationships are forward-looking statements
that involve a number of uncertainties and risks and cannot be
guaranteed. Factors that could ultimately affect such statements
are detailed from time to time in the Sybase, Inc. consolidated
Securities and Exchange Commission filings, including but not
limited to its annual report on Form 10-K and its quarterly reports
on Form 10-Q (copies of which can be viewed on the Company's web
site). DATASOURCE: Sybase 365 CONTACT: Laura Mayhew of Sybase 365,
+1-703-961-2209, ; or Rosemary Miller of Citigate Cunningham,
+1-415-618-8720, , for Sybase 365 Web site: http://www.sybase.com/
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