EL SEGUNDO, Calif.,
July 10, 2018 /PRNewswire/ --
AT&T* and Hello Sunshine is debuting 2 new female-driven series
on DIRECTV, DIRECTV NOW and U-Verse with the launch of the Hello
Sunshine Video On Demand (VOD) channel. Hello Sunshine produces
engaging and distinctive new narratives with women at the
center.
The VOD channel will premiere 2 female-driven original
series:
- Witherspoon's first unscripted series, "Shine On with Reese,"
premiering July 17.
- The Home Edit's "Master the Mess," premiering Sept. 4.
Viewers can also watch curated original content including
short-form and library film titles. Go to att.com/hellosunshine for
a sneak peek at what's to come.
Hello Sunshine was launched in November
2016 by Reese Witherspoon in
partnership with The Chernin Group and AT&T's Otter Media
portfolio.
"AT&T was one of our first partners in the quest to bring
female-centric storytelling to the forefront and we are especially
proud of how these original series push that mission ahead," said
Sarah Harden, CEO, Hello Sunshine.
"We're looking forward to working with AT&T to develop more
opportunities for women to see themselves and their stories
reflected in entertainment."
To watch, search "Hello Sunshine" on DIRECTV NOW, go to channel
1112 on DIRECTV or channel 1530 on U-verse. New DIRECTV NOW
subscribers can get their first 3 months for $10 a month with the promo code SUNSHINE3 – go to
att.com/hellosunshine to learn more and sign up.1
"Providing an empowering platform for diverse voices is a
priority for us," said Valerie
Vargas, senior vice president – Advertising and Creative
Services, AT&T. "Our work with Hello Sunshine gives stories
about women the spotlight they deserve, which inspires our viewers
and drives authentic conversation."
"Shine On with Reese" – debuts July
17
Witherspoon's first unscripted series celebrates
the stories of extraordinary women who have created their own
unique paths to success. Watch as she uncovers what inspires,
motivates and gives joy to each of these trailblazers, and hear
their perspectives on ambition, work, family and hopes for the
future.
"I am thrilled to have such like-minded, creative collaborators
at AT&T to help Hello Sunshine pursue our mission of elevating
and showcasing the voices of women that we have such admiration and
respect for," said Witherspoon. "I am so excited for the world to
experience the stories from our partnership with AT&T, which
are set to be equal parts entertaining, inspiring,
thought-provoking and unabashedly real."
Viewers can look forward to weekly episodes with:
- Dolly Parton
(singer/songwriter)
- Ava DuVernay
(filmmaker/producer)
- Pink (singer/songwriter/performer)
- Cleo Wade (poet) and
Elaine Welteroth (journalist)
- Candace Nelson (Sprinkles
founder) and Sara Blakely (Spanx
founder)
- Glennon Doyle (author/activist)
and Abby Wambach
(athlete/author)
- America Ferrara
(actress/activist)
- Kacey Musgraves
(singer/songwriter)
- Simone Askew (First Captain,
USMA at West Point) and cadets
"'Shine On with Reese' is about experiencing with Reese the
stories of exceptional artists, entrepreneurs and leaders who
happen to be women, and reveals how their personal journeys are
unique yet relatable," said Charlotte
Koh, head of Digital Media and Programming, Hello Sunshine.
"It epitomizes our goal of telling unexpected stories from
interesting women's perspectives."
"Shine On with Reese" will premiere on DIRECTV, DIRECTV NOW and
U-Verse via the Hello Sunshine VOD channel Tuesday, July 17. Viewers can go to
att.com/hellosunshine for a sneak peek at the first episode.
"Master the Mess" series from The Home Edit – debuts
Sept. 4
Decluttering gurus
Clea Shearer and Joanna Teplin are The Home Edit, a Nashville-based business that blends
functionality with their signature clean aesthetic. In a series
that blends comedy with organization, we'll see The Home Edit
tackle the pantries, closets, bathrooms and laundry rooms of
families who are about to experience a transformation in their
lives. Shearer and Teplin are intelligent, funny and charmingly
self-deprecating problem-solvers who make life better for each
client in surprising ways. For more information on The Home Edit,
go to www.thehomeedit.com, Twitter and Instagram.
AT&T Hello Sunshine Filmmaker Lab – July 30-Aug. 6
AT&T and Hello Sunshine
collaborate with Dreaming Tree Foundation (Fresh Films LLC) to
create an unforgettable opportunity for the next generation of
female storytellers to attend a summer filmmaker lab in
Los Angeles. The custom program
will host 20 girls for an eight-day immersive program where they
will work with industry experts – and Reese herself – to create
content for the Hello Sunshine VOD channel.
1After 3 months, service renews at
then-prevailing rate (currently min. $35/mo.) unless you cancel. Price for "Live a
Little" package after discount. New subscribers only. Limited time
offer. Voids 7-day trial. Restrictions apply.
About Hello Sunshine
Hello Sunshine is a media brand
and digital content company dedicated to female
authorship and storytelling across all platforms. Hello Sunshine is
producing feature films, scripted and unscripted television, audio
storytelling and social series under the Hello Sunshine brand, all
anchored by a singular mission: to change the narrative for women.
Hello Sunshine is also the home for Reese's Book Club,
fast-growing in reach and influence. Hello Sunshine has also
partnered with Audible to highlight the female-centered books
from Reese's Book Club, as well as to produce upcoming original
audio content. Some of the film and TV projects that have
already been announced include the limited series from Reese Witherspoon and Kerry Washington, based on Celeste Ng's 2017 bestseller Little
Fires Everywhere, as a Hulu Original Series; a 10-episode
comedy series for Apple that was created by Colleen McGuinness (30 Rock) and inspired by
Curtis Sittenfeld's short-story
collection You Think It, I'll Say It; Are You Sleeping,
executive produced by and starring Octavia
Spencer, based on the true-crime novel by Kathleen Barber, created and written by
Nichelle Tramble Spellman (The Good
Wife, Justified) for Apple; and an Untitled Morning Show
Project produced by and starring Jennifer Aniston and Reese Witherspoon, which was given a two-season,
straight-to-series order by Apple with Kerry Ehrin (Bates Motel) serving
as showrunner. Hello Sunshine launched its first original
podcast series, How It Is, featuring powerful,
personal stories told by a diverse group of high-profile women and
hosted by actor and author Diane
Guerrero (Orange Is The New Black, Jane the
Virgin) and a series on Facebook Watch, Meet
My
Mom, showcasing honest and entertaining chats
between high-profile celebrities and their moms.
*About AT&T Communications
We help family, friends
and neighbors connect in meaningful ways every day. From the first
phone call 140+ years ago to mobile video streaming, we innovate to
improve lives. We have the nation's largest and most reliable
network and the nation's best network for video streaming.*** We're
building FirstNet just for first responders and creating
next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver
entertainment people love to talk about. Our smart, highly secure
solutions serve over 3 million global businesses – nearly all of
the Fortune 1000. And worldwide, our spirit of service drives
employees to give back to their communities.
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