NEW YORK, Jan. 2, 2019 /PRNewswire/ -- Coach today
announces the launch of its men's global advertising campaign for
Spring 2019. The images star actor and producer Michael B. Jordan in his debut as the first
global face of Coach menswear.
Jordan, a star who is redefining Hollywood standards, captures the cool
optimism of the Coach Guy in a series of images set "backstage" at
a faded carnival. Shot in a sunlit desert landscape outside of
Los Angeles, the photographs
depict Jordan on a vintage car, dressed in the house's reimagined
iconic American silhouettes—a colorblock shearling jacket, a blue
leather moto and a patchwork leather MA-1. The campaign also stars
the new season's hero bags, including the Signature Rivington
Backpack, the Rivington Belt Bag and the Metropolitan
Carryall.
Coinciding with the men's Spring 2019 launch, Coach also unveils
its campaign for the men's fragrance collection, starring Jordan.
Set in a garage among chrome-plated reflections, the scene shows
Jordan sitting in a vintage car and conveys the approachable
masculinity of the Coach Guy.
To bring these campaigns to life, Coach worked with photographer
Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Carola Gonzalez and hair stylist Jove
Edmond.
"I've really enjoyed getting to know Michael over the last few
years," said Stuart Vevers, Coach
Creative Director. "He has been a true supporter of Coach so it
felt like a really natural step to collaborate more closely and
create a partnership we can take to the next level."
"I'm proud to be the face of Coach men's," said Jordan. "I've
been a fan of Coach for a long time and truly respect their
inclusive and optimistic values. I'm honored to be a part of
Stuart's vision and creative process."
ABOUT COACH
Coach is a global design house of modern
luxury leather goods, apparel, footwear, fragrance, eyewear and a
full range of lifestyle accessories. Founded in 1941, Coach
has a longstanding reputation built on quality craftsmanship and is
defined by its confident New York
style. The brand approaches design with a modern vision,
reimagining luxury for today with an authenticity and innovation
that is uniquely Coach. Coach products are available in
approximately 55 countries through its network of directly operated
stores, travel retail shops and sales to wholesale customers and
independent third party distributors, as well as through
coach.com.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachxMBJ #CoachNY
#CoachTheFragrance
CONTACT:
Antoine
Phillips, Senior Director, Global Communications &
Celebrity
212 946 3621 / aphillips@coach.com
Amanda Peña, Director, Global Brand Communications
212 946 3854 / apena@coach.com
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SOURCE Coach