BALTIMORE, Dec. 1, 2020 /PRNewswire/ -- Under Armour,
Inc. (NYSE: UA, UAA), in partnership with three-time NBA champion
and two-time MVP Stephen Curry, announced the creation and launch
of the Curry Brand, a purpose-led performance brand with a mission
to ensure every young person has equitable access to sport.
Under Armour has long been committed to making athletes better,
both on and off the court. But in order to be better, athletes need
the opportunity in the first place. Currently, only 22% of kids
growing up in low-income households are participating in youth
sports1 - an issue that Under Armour and
Stephen Curry are aiming to impact
with the creation of Curry Brand. Because of this, the two are
deepening their partnership with a purpose-led performance brand
created to provide opportunity and access for the next generation
of young athletes worldwide.
"Through the community work I've done with Under Armour for over
a decade, I've learned that talent is everywhere, but opportunity
is not," said Stephen Curry. "All of
our work together has been dedicated to creating a more equal
playing field that closes the gap between those two areas. Through
Curry Brand, along with the work of Ayesha and my foundation
Eat.Learn.Play., I now have a long term plan to continue to address
the barriers to sport that often hinder and limit a child's
potential for greatness."
Curry Brand will work to provide solutions to ensure every young
person has equitable access to sport, focusing on partnerships that
will provide opportunity for youth sports in under-resourced
communities. This commitment will provide apparel and equipment,
create safe places to play while ensuring that all coaches are
engaged in professional development.
The Curry Brand is embarking on this journey starting in
Oakland by committing to Oakland
Unified School District to bring the joy of the game of basketball
to each middle school, as well as partner with Positive Coaching
Alliance to provide professional development for every youth sports
coach in the Oakland Unified School District as well as Oakland
Parks, Recreation & Youth Development. As Curry Brand develops
its impact model and builds its portfolio of partners, it is
committed to helping more than 100,000 young athletes by 2025.
"Now more than ever, sport is an increasingly important aspect
of our communities, and the fact that some young people never get
the opportunity to participate is a problem," said Patrik Frisk, CEO of Under Armour. "This
problem, however, is something Under Armour and Stephen Curry felt that we could confidently
work to solve together, so with our shared values in mind, we
created Curry Brand to do just that."
Curry Brand will feature footwear, apparel, and accessories
across multiple categories including basketball and golf, with
continued category expansion in future seasons such as running and
women's. Curry Brand apparel and accessories are available for
purchase now at currybrand.com, with performance basketball
footwear releasing globally on December
11.
For more information on Curry Brand, please visit currybrand.com
and @currybrand on Instagram.
About Curry Brand
A partnership between Stephen
Curry and Under Armour, Curry Brand is a purpose-led
performance brand with a mission to ensure every young person has
equitable access to sport, providing solutions that positively
impact youth sports in under-resourced communities. It aims to
provide youth with new apparel and equipment, access to mentors and
coaches, and safe places to play. Curry Brand will feature
footwear, apparel, and accessories across multiple categories
including basketball and golf. Learn more at currybrand.com.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer and distributor of branded athletic performance apparel,
footwear and accessories. Powered by one of the world's largest
digitally connected fitness and wellness communities, Under
Armour's innovative products and experiences are designed to help
advance human performance, making all athletes better. For further
information, please visit https://about.underarmour.com.
1 The Aspen Institute - State of Play
2020 Report
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SOURCE Under Armour, Inc.