Innovative Pair Unites to Meet the Growing
Demand for Variety Snacking
Utz Brands, Inc. is pleased to announce a partnership with
Ferrara®, a related company of the Ferrero Group, to create new and
exciting snack food variety packs. Responding to the growing
consumer demand for variety packs, this partnership aligns category
leaders with iconic brand portfolios and significant retail reach
capabilities, a powerful combination.
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Spoiler Alert: There’s much in store from
Utz and Ferrara -- Coming in January 2022! Source: Ferrara and Utz
Brands, Inc.
According to consumer research, more than 60 percent of
consumers prefer sweet and salty varieties in a multi-pack, yet
currently only 16 percent of available multi-packs offer that
variety.1 The Ferrara and Utz partnership will work together to
create delicious variety packs to satisfy those consumer needs.
In January of 2022, the Ferrara and Utz partnership will launch
a diverse portfolio of different sized snack variety packs,
competitively priced with suggested retail prices ranging from
$4.99 to $12.99. The variety packs will include a range of
indulgent sweet and salty snack foods, such as cookies, pretzels,
cheeseballs, popcorn and more – there’s something for everyone with
these variety packs!
“We are excited to partner with Ferrara on a range of new Sweet
& Salty Mix variety packs! Through the snack variety packs we
mutually create, we’ll place tens of millions of Utz Brand packages
into the hands of consumers across the United States, further
accelerating the geographic expansion of Utz Brands. When consumers
try our snacks, they repeat purchase at high rates, and we look
forward to the exposure and incremental brand trial this will bring
to Utz. Aligning Ferrara®, Keebler®, Mother’s® and Utz® is a
winning combination, and there’s more in store for this creative
and powerful partnership,” said Dylan Lissette, Chief Executive
Officer, Utz Brands, Inc.
“We are constantly looking for new ways to innovate with the
consumer in mind, and so we are very excited to partner with Utz
and break into the Sweet & Salty category to leverage our
expertise in growing storied brands like Keebler and Mother’s
cookies and pair that with Utz’s experience in potato chips,
pretzels and more,” said Natalie Hagstrom, General Manager, Cookies
at Ferrara. “With our respective diverse portfolios of products,
both brands are poised to fuel future innovations in the
space.”
Utz Brand snack foods are sold in leading retailers across the
U.S. as well as on-line at the Utz On-Line Store. And join the
conversation on Facebook, Instagram, and Twitter using @UtzSnacks
or @FerraraUSA on Facebook and Twitter, and tell us if you are a
little more sweet or salty today!
#SWEETANDSALTY
Source: 1 IRI, 52 weeks ending December 2020, OTG
Multipacks.
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of
savory snacks through popular brands including Utz®, On The Border®
Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder
Canyon®, Hawaiian® Brand, and TORTIYAHS!®, among others.
After a century with strong family heritage, Utz continues to
have a passion for exciting and delighting consumers with delicious
snack foods made from top-quality ingredients. Utz’s products are
distributed nationally through grocery, mass merchandisers, club,
convenience, drug and other channels. Based in Hanover,
Pennsylvania, Utz operates fourteen facilities located in
Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana,
Washington, and Massachusetts. For more information, please visit
http://www.utzsnacks.com or call 1‐800‐FOR‐SNAX.
About Ferrara
Ferrara, a company related to the Ferrero Group, is an emerging
powerhouse in the North American confections and sweet snacking
categories. A passionate team of more than 6,000 employees works
together to share delight in every bite through leading brands that
have shaped the industry for more than 100 years. Our diverse
portfolio of nearly 35 brands includes SweeTARTS®, Trolli®,
BRACH’S®, Black Forest® and NERDS®, along with iconic favorites
like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages
the Keebler and Famous Amos® businesses for The Ferrero Group.
Headquartered in Chicago, Ferrara has an operational network of 20
locations in North America that includes manufacturing,
distribution and R&D facilities. Learn more at
https://www.ferrarausa.com
Forward-Looking
Statements
Certain statements made herein are not historical facts but are
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act
of 1995, as amended. The forward-looking statements generally are
accompanied by or include, without limitation, statements such as
“will”, “expect”, “intends”, “goal” or other similar words, phrases
or expressions. These statements are based on the current
expectations of the Company’s management and are not predictions of
actual performance. These statements are subject to a number of
risks and uncertainties and the Company’s business and actual
results may differ materially.
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Utz Brands, Inc. Contacts:
Media Kevin Brick kbrick@utzsnacks.com
Investors Kevin Powers kpowers@utzsnacks.com
Ferrara Contact:
Media Sarah Rothe srothe@golin.com
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