Vivendi Launches Studio+, First Global Premium Short Series Offer for Mobiles, in Latin America
18 October 2016 - 3:14AM
Business Wire
Regulatory News:
Vivendi (Paris:VIV) launched today Studio+, a global premium
short series offer for mobiles, in Brazil. Vivendi Content, a
wholly-owned Vivendi business aimed at developing new content
formats, initiated this new service based on an original app
developed by Watchever, a Vivendi Village subsidiary.
The launch took place in partnership with Vivo, a trademark of
Telefónica Brasil, leader in telecommunications in the country with
about 100 million subscribers. The service will be deployed in
additional Latin American countries with Telefónica in the coming
weeks. In partnership with major telecom providers, the service
will also shortly be available in Europe, primarily in France,
Italy and Russia, followed by the US and in Asia.
Studio+ is a response to rapidly-rising demand for short-form
content among smartphone users. With mobile-devices becoming the
most commonly used screens for video consumption, Studio+ fills the
gap of high-quality scripted content offered in this format.
Dominique Delport, Chairman of Vivendi Content, said:
“Smartphones are the number one device for consuming content. We
have a great opportunity to create high-quality, mobile-ready
entertainment largely not available today on the market and that is
more compelling and attractive to new audiences. Studio+, which we
showcase today in Brazil, is a strongly immersive and addictive
experience that we intend to roll out globally in the next few
months.”
Studio+ offers a completely new series experience with typically
ten episodes by ten minutes. Subscribers will enjoy a new series
every week (with an interval of just a few months between seasons).
The series cover a variety of genres and topics for all users and
were filmed specifically for a mobile screen.
Studio+ has already created more than 20 gripping, original
short series, some of which have received awards at several film,
television and web festivals. The series have been produced in five
languages across 18 countries, giving the content a more authentic
quality and making it more attractive to international audiences.
The line-up of original productions will be supplemented by
international content acquisitions, for the most part previously
unseen.
Studio+ has an ambitious editorial strategy with high-quality
productions being created by young talent in cinema and advertising
as well as recognized industry experts from the world of television
and film. It will benefit from the expertise of Vivendi’s
businesses, in particular Canal+, Studiocanal, Universal Music
Group and Gameloft.
The Studio+ app provides smooth and intuitive browsing through
all series and episodes available and offers additional useful
features such as an offline mode. The app was developed by
Watchever, a Vivendi Village company.
Watchever also designed and developed WatchMusic, a premium
video music service for mobiles launched in Brazil on October 6,
and which will shortly be launched in Latin America and other parts
of the world.
About VivendiVivendi is an integrated media and content
group. The company operates businesses throughout the media value
chain, from talent discovery to the creation, production and
distribution of content. The main subsidiaries of Vivendi comprise
Canal+ Group and Universal Music Group. Canal+ is the leading
pay-TV operator in France, and also serves markets in Africa,
Poland and Vietnam. Canal+ operations include Studiocanal, a
leading European player in production, sales and distribution of
film and TV series. Universal Music Group is the world leader in
recorded music, music publishing and merchandising, with more than
50 labels covering all genres. A separate division, Vivendi
Village, brings together Vivendi Ticketing (ticketing in the UK,
the U.S and France), MyBestPro (experts counseling), Watchever
(subscription video-on-demand), Radionomy (digital radio), Olympia
Production, the L’Olympia and the Theâtre de L‘Oeuvre venues in
Paris and the CanalOlympia venues in Africa. With 3.5 billion
videos viewed each month, Dailymotion is one of the biggest video
content aggregation and distribution platforms in the world.
Gameloft is a worldwide leading video games on mobile, with 2
million games downloaded per
day.www.vivendi.com, www.cultureswithvivendi.com
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