Volta attracts larger digital media budgets
with expanded measurement, programmatic buying, and data-driven
targeting capabilities for advertisers
Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric
vehicle ("EV") charging and media company, announced today that the
Volta Media™ Network has exceeded one billion monthly impressions
in the United States.1 This milestone comes less than nine months
after Volta formally launched its media network with 618 million
monthly impressions. Volta’s ability to nearly double its reach
represents the company’s commitment to expanding its dual EV
charging and media network for the benefit of drivers, advertisers,
commercial properties, shareholders, and ultimately the planet as
it supports mainstream adoption of clean, carbon-free
transportation.
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the full release here:
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Volta Media™ Network Surpasses One
Billion Monthly Impressions and More Than 30,000 Tons of CO2
Emissions Avoided (Photo: Business Wire)
Volta Media Network’s increased reach is the result of
additional media-enabled EV charging stations installed at
locations visited by millions of Americans daily, such as Cinemark
Theatres, Giant Food, Kohl’s, Stop & Shop, and Tanger Outlets.
Volta locates its EV charging stations steps from the front
entrances of popular commercial properties to improve convenience
for drivers and maximize the number of shoppers influenced by
Volta’s digital media screens. As a result of these strategic
placements, the Volta Media Network reaches highly valuable
consumers moments before they purchase a product or service,
allowing Volta campaigns to create awareness and drive measurable
sales in support of advertisers’ increasing focus on retail media
campaigns. Advertisers can also target specific segments of Volta’s
audience, which over-indexes on high household incomes, propensity
to purchase, and desire for premium goods and services compared to
the general American population.2
Volta’s media network is the world’s largest digital out-of-home
(DOOH) network integrated directly into EV charging stations that
support the transition to electric mobility. Every campaign
featured across Volta’s network of more than 4,600 large-format
digital screens directly supports charging sessions providing
electric miles to drivers. To date, Volta has provided more than
124 million electric miles and avoided over 30,000 tons of CO2
emissions that would have otherwise been created by gas-powered
vehicles.3
“Volta’s ability to speak to our audience while they are in the
shopping mindset with unique, high-impact messages is highly
valuable to our business,” said Michelle Leo, VP Marketing at
Citizen Watch Group. “Working with Volta also aligns with our
brand's sustainability commitments as we're directly supporting the
transition to carbon-free electric transportation.”
Volta further distinguishes itself by offering advertisers a
suite of measurement capabilities enabled by collaborations with
industry-leading measurement companies. These relationships allow
Volta to report on the same full-funnel impact marketers have come
to expect from the most notable digital advertising platforms. This
includes performance metrics like sales lift and incremental return
on ad spend (ROAS)—a new frontier for the DOOH industry. Volta’s
ability to meaningfully drive bottom-of-the-funnel results was best
demonstrated through two recent campaigns. Working with a leading
shopper intelligence platform, Catalina, Volta revealed its ability
to deliver an 8 percent sales lift for Dole’s products and increase
category share for the brand by 8.5 percent. In a separate campaign
for Coca-Cola, Volta, and digital media and promotions technology
company Quotient, measured $2.51 million in attributable sales and
a ROAS 56 percent higher than average.4
“Catalina continues to be an essential and trusted partner for a
variety of our business needs, and we are impressed by what they
and Volta deliver together. The concise and point-blank delivery of
data to spotlight sales conversions and buyer response further
simplified the out of home metrics and underscored the value Volta
Media provides,” said Kellee Miller, Director of Shopper Marketing
at Dole Food Company, Inc.
Volta’s measurement capabilities are fortified by additional
attribution capabilities that include footfall, web, mobile, and
sales through collaborations with industry-leading organizations
like Accretive Media, Foursquare, Reveal Mobile, Quorum, PlaceIQ,
and more. Volta’s impact on brand awareness and consideration
metrics is measured by third-party research studies with esteemed
firms like the F’inn Group.
Volta has also invested in supporting flexible buying options
for advertisers—100 percent of Volta’s media inventory is available
programmatically. Brands and their agencies can target Volta’s
contextually relevant media screens through every major demand-side
platform (DSP), making the process of integrating Volta inventory
into any campaign easy and seamless. Volta offers both reserved and
unreserved access in support of both open and private programmatic
auctions, empowering media buyers with the flexibility to access
Volta’s inventory in the way that best fits their needs.
“The Volta Media Network creates tremendous value for our
advertising partners and commercial properties, both in terms of
business and sustainability impact,” said Brandt Hastings, Chief
Commercial Officer at Volta. “Our unique media model powers our
business, and we continue to scale and push the boundaries of
innovation for the benefit of our advertisers, real estate
partners, drivers, and the environment.”
About Volta
Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle
("EV") charging and media company. Volta's unique network of
charging stations powers vehicles and drives business growth while
accelerating a clean energy future. Volta delivers value to site
partners, brands, and consumers by installing charging stations
that feature large-format digital advertising screens located steps
away from the entrances of popular commercial locations. Retailers
can attract and influence foot traffic, advertisers can precisely
target audiences, and EV drivers can charge their vehicles
seamlessly as they go about their daily routines. Volta's extensive
network leverages its proprietary PredictEV® platform, which uses
sophisticated behavioral science and machine learning technology to
help commercial property owners, cities, and electric utilities
plan EV infrastructure intelligently, efficiently, and equitably.
To learn more, visit www.voltacharging.com.
Forward-Looking Statements
This press release contains certain forward-looking statements
within the meaning of federal securities laws, including statements
regarding our media network. These forward-looking statements
generally are identified by words such as “anticipate,” “believe,”
“estimate,” “expect,” “future,” “intend,” “may,” “opportunity,”
“plan,” “potential,” “project,” “should,” “strategy,” “will,”
“would,” and similar expressions. Forward-looking statements are
predictions, projections and other statements about future events
that are based on current expectations and assumptions and, as a
result, are subject to risks and uncertainties. Many factors could
cause actual future events to differ materially from the
forward-looking statements in this press release, including but not
limited to the factors, risks and uncertainties included in our
Annual Report on Form 10-K for the fiscal year ended December 31,
2021 and our Quarterly Report on Form 10-Q for the quarterly period
ended March 31, 2022, as such factors may be updated from time to
time in our other filings with the Securities and Exchange
Commission (the "SEC"), accessible on the SEC’s website at
www.sec.gov and the Investor Relations section of our website at
www.voltacharging.com. These filings identify and address other
important risks and uncertainties that could cause actual events
and results to differ materially from those contained in the
forward-looking statements. Forward-looking statements speak only
as of the date they are made. Readers are cautioned not to put
undue reliance on forward-looking statements, and, except as
required by law, we assume no obligation and do not intend to
update or revise these forward-looking statements, whether as a
result of new information, future events, or otherwise.
- Geopath Insights, July 2022
- Experian ConsumerView - 2022
- Data collected to determine environmental benefits from Volta's
charging stations is calculated in accordance with US EPA’s
methodology using the published greenhouse gas equivalencies
calculator, and the US Department of Energy's published miles per
kWh rating per electric vehicle (EV) model. Environmental
calculations are good faith estimates made using assumptions that
are based on current industry and other government and societal
data available to Volta, which may be updated from time to
time.
- Average ROAS is of all ADUSA food and beverage DOOH
campaigns
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220809005379/en/
Media Contact: Lucas Piazza
lucas.piazza@voltacharging.com
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