Walmart.com and Lord & Taylor Announce Plans to Deliver Premium Fashion to Customers
14 November 2017 - 9:07AM
Business Wire
Lord & Taylor to Launch New Flagship
Store Next Year on Walmart.com
Walmart.com and Lord & Taylor announced today that Lord
& Taylor will launch a flagship store on Walmart.com. Expected
to launch in spring 2018, Walmart.com will introduce a specialized
online experience offering premium fashion brands directly from the
Lord & Taylor flagship.
“Our goal is to create a premium fashion destination on
Walmart.com,” said Denise Incandela, Head of Fashion, Walmart U.S.
eCommerce. “We see customers on our site searching for higher-end
items, and we are expanding our business online to focus on adding
specialized and premium shopping experiences, starting with
fashion. We’re excited that Lord & Taylor is part of the team
we’re working with as we continue to create a new Walmart.com.”
In conjunction with the launch of the Lord & Taylor flagship
store on Walmart.com next year, Walmart is also evolving how
customers will be able to shop fashion on the site, adding elements
of discovery and inspiration. As part of this experience, Lord
& Taylor will have a dedicated store on Walmart.com and the
Walmart app that will reflect the premium fashion it is known for,
reaching exponentially more shoppers than it currently does through
lordandtaylor.com.
“As retail continues to change, this flagship store creates
enormous growth opportunities for Lord & Taylor and our brand
partners,” said Liz Rodbell, President of Lord & Taylor.
“Our customers trust us to deliver high-quality fashion apparel and
accessories, and we will soon be able to extend the reach of that
offering to new customers through this flagship store. Walmart.com
is a shopping destination that reaches a wide base of customers
looking for premium fashion brands. They are a great company for us
to work with as we continue to grow our digital presence.”
Over the past year, Walmart has aggressively expanded its online
assortment. Walmart.com currently offers more than 60 million items
on the site, compared to 20 million items last year. At the same
time, Lord & Taylor continues to evolve its department store
model, combining brick and mortar locations with compelling online
destinations for a truly exciting all-channel experience.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. Each week, over
260 million customers and members visit our more than 11,600 stores
under 59 banners in 28 countries and e-commerce websites in 11
countries. With fiscal year 2017 revenue of $485.9 billion, Walmart
employs approximately 2.3 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting http://corporate.walmart.com, on Facebook
at http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
About Lord & Taylor
Founded in 1826, Lord & Taylor is the oldest department
store in the United States and one of the country’s premier
retailers. It has built its reputation on offering high-quality
fashion apparel and accessories, exciting store environments, and
seamless service. Lord & Taylor operates 50 full-line locations
primarily in the northeastern and mid-Atlantic U.S. and
lordandtaylor.com. It is part of the Hudson’s Bay Company brand
portfolio.
Eric Zorn served as an advisor for HBC.
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version on businesswire.com: http://www.businesswire.com/news/home/20171113006387/en/
Wal-Mart Stores, Inc.Danit Marquardt, 1-800-331-0085orLord &
TaylorTiffany Bourré, 416-571-1301tiffany.bourre@hbc.com
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