Adriatic's Leading Creative Agency Will Become Part of Grey
Group
New Name Will Be Bruketa&Zinic&Grey
NEW YORK, March 16, 2017 /PRNewswire/ -- WPP, the
world's largest communications services group, announced that it
has agreed to acquire a majority stake in Bruketa&Zinic OM, one
of the Adriatic region's most highly-awarded creative agencies.
Following the acquisition, WPP's Grey Zagreb will merge into
Bruketa&Zinic to create Bruketa&Zinic&Grey. Other Grey
agencies in the region will also be rebranded.
The merger provides Bruketa&Zinic access to opportunities
with Grey clients throughout Europe and the world. At the same time, it
allows WPP and Grey to expand its capabilities and consolidate its
position in the region.
James R. Heekin III, Chairman and
CEO of Grey Group, said, "We are delighted to welcome
Bruketa&Zinic to Grey. This deal represents another step
forward in expanding Grey Europe's capabilities and critical mass
in the important Adriatic region."
Alain Groenendaal, President and
CEO of Grey Europe, said, "We have been monitoring
Bruketa&Zinic's development ever since Advertising Age
recognized them as the International Small Agency of the
Year. We're very excited about their potential and the
opportunities we will have together."
Davor Bruketa, Partner in
Bruketa&Zinic OM, said "We have discussed ways to create new
value together with Grey for quite awhile. Of course,
we are interested in the tools and insights of Grey's global
network, but more than that, we believe in the potential of formal
and informal networking across the globe. It's a great
opportunity for us and our clients. From our founding, our
growth has resulted from partnering with innovative companies and
talented and ambitious individuals. Joining the Grey network
gives us the chance to expand our boundaries again."
Nikola Zinic, Partner in Bruketa&Zinic OM, said, "Not long
ago we placed digital at the heart of our integrated communications
process and that has resulted in tremendous growth for us, winning
accounts for Addiko Bank, Coca-Cola and VIPnet last year alone. We
see that joining Grey's global network will be equally impactful
and transformative in our growth and success."
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company is WPP (NASDAQ: WPPGY). Under the banner of "Grey
Famously Effective Since 1917," the agency serves a blue-chip
roster of many of the world's best known companies: Procter
& Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott
Hotels and Resorts, Nestle and more. (www.grey.com)
About Bruketa&Zinic OM
Bruketa&Zinic OM is the best international small advertising
agency according to Advertising Age Magazine (Portland, 2013); the second most effective
independent agency according to the Global Effie Index
(Cannes, 2012); one of the world's
17 leading independent agencies according to Campaign Magazine
(London, 2014); and among the
world's 200 best packaging designers according to Lurzer's Archive
(Vienna, 2015).
Founded in 1995, B&Z's revenues for the year ended
31 December 2016 were approximately
HRK 33 million. The
company employs approximately 60 people and serves such premier
clients as Heineken, VIPnet, Coca-Cola, Croatia Insurance, Addiko
Bank and Adris Group. www.bruketa-zinic.com
Contact:
Owen Dougherty
212-546-2551
odougherty@grey.com