DUBLIN, Ireland, May 4, 2015 /PRNewswire/ -- Following the
completion of XL Group plc's ("XL") (NYSE: XL) acquisition of
Bermuda-based Catlin Group Limited
("Catlin") on May 1, XL and Catlin
have officially joined operations and today launched a new brand,
XL Catlin. A new global marketing campaign, reflecting the
greater scale, ambition and opportunity for the combined company to
develop innovative risk solutions for complex risk problems will
launch May 5.
As of today, XL's insurance and reinsurance operations will use
the brand name XL Catlin. The parent company will remain XL Group
plc.
XL Catlin's CEO Mike McGavick
said: "We believe that the specialty and complex risk (re)insurance
space is where the greatest opportunities exist for a (re)insurance
company like XL Catlin to make the greatest impact. As risks are
changing very fast and innovation becomes the most important skill,
our new brand reflects our aspiration and what we believe is the
real opportunity for XL Catlin to truly break new ground in our
sector. And of course, the new XL Catlin name reflects the
deep history built by our colleagues around the world, combined
into a single company with greater scale and purpose. We're
thrilled to launch this brand today and even more excited to be up
and running as XL Catlin."
"Throughout the integration process, our goal has been to take
the best of both XL and Catlin and create something even stronger,"
explained Stephen Catlin, XL
Catlin's Deputy Executive Chairman. "XL Catlin has enhanced
scale, a more diverse product set and a robust balance sheet,
making us uniquely able to craft solutions for today's and
tomorrow's risks. We've achieved greater scale with
purpose."
XL Catlin's new marketing campaign – "Insurance for a Bold
New World" – reflects the specialty (re)insurer's commitment to
a heightened level of collaboration and forward-thinking to create
a new level of insurance innovation needed to address businesses'
complex problems.
"Our new brand and marketing campaign assumes features of both
XL and Catlin's personalities and our collective history as
innovators," said XL Catlin Chief Communications & Marketing
Officer Elliott Bundy. "We've
retained XL's 'Make Your World Go' tagline and taken it a step
further to reflect our readiness to collaborate closely with
clients to develop or create solutions for both familiar and
more complex risks and add the most value to their risk management
strategies."
New "Insurance for a Bold New World" advertisements
invite businesses to talk to XL Catlin companies about insuring new
ideas ("Insure that idea no one has seen yet"), products
("Anyone got any better ideas") and innovative business
models ("Anyone thinking intergalactic tourism").
Also launched today is the company's new website, xlcatlin.com,
to share information about XL Catlin's broad product portfolio and
new position in the market.
The new XL Catlin brand launches today in various business
publications, insurance trade journals, online networks, and in
placements at major transportation hubs such as London's Liverpool Street Underground Station,
and Frankfurt, Paris Charles De Gaulle, Zurich and Bermuda's L.F. Wade International
Airports. For more information, visit "Our Brand" site.
XL partnered with Venturethree, a London-based global brand studio, to develop
the new brand, with London-based
creative agency Atomic London to create and design the advertising
campaign, and with Investis, an international digital corporate
communications and investor relations company, in launching the new
xlcatlin.com.
About the XL Catlin Insurance Operations
The XL Catlin insurance companies offer property, casualty,
professional, financial lines and specialty insurance products
globally. Businesses that are moving the world forward choose XL
Catlin as their partner. To learn more,
visit xlcatlin.com.
About the XL Catlin Reinsurance Operations
The XL Catlin reinsurance companies are among the world's
leading reinsurers. They offer products that include aerospace,
property, casualty, marine and specialty. The world's top insurers
choose XL Catlin to help move their businesses forward. To learn
more, visit xlcatlin.com.
About XL Catlin
XL Catlin is the global brand used by XL Group
plc's (NYSE:XL) insurance and reinsurance companies which
provide property, casualty, professional and specialty products to
industrial, commercial and professional firms, insurance companies
and other enterprises throughout the world. Clients look to
XL Catlin for answers to their most complex risks and to help move
their world forward. To learn more, visit xlcatlin.com.
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SOURCE XL Group plc