Ride More, Save More: Transit Riders in Hoboken, NJ Reap Rewards with New Digital Couponing App
11 August 2016 - 12:00AM
Business Wire
Mass transit riders in Hoboken now have an even greater
incentive to ride public transit. Starting today, they can download
the Shop and Ride app and begin receiving discounts, savings and
special offers from merchants along their routes.
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The Shop and Ride app, powered by Xerox (NYSE:XRX), delivers
personalized, hyperlocal, mobile offers to transit riders based on
their preferences and travel patterns. Beacon technology placed in
local bus shelters and at merchant sites communicates with the app
so users are notified of existing offers in the area or at a
particular store. With a single touch, riders can save a coupon to
redeem it immediately or at a later time.
Merchants also benefit from the app. They share two mobile
offers per week with Shop and Ride app users. Xerox provides the
merchants with real-time tracking of deal conversions and
anonymized data – such as the number of users who save, open and
redeem the coupons. This allows merchants to make data-driven
decisions based on which offers resonate most with consumers.
“Hoboken is the ideal place for us to test the Shop and Ride app
because of its size, its more than 200,000 transit riders, the
number of area merchants and proximity to New York City,” said
Chris Holmes, vice president, mobile commerce solutions, Payments
and Public Sector, Xerox. “Our research shows that riders want
offers for food, shopping and entertainment based on their likes as
they travel. Shop and Ride was developed with this in mind so deals
are timely, relevant and readily available.”
Xerox is working closely with AR James, a local transit
advertising agency, to connect with local merchants and bring the
Shop and Ride app to Hoboken.
“This app is part of a new wave in advertising innovation,” said
Jim DeLucia, CEO of AR James. “The endeavor with Xerox takes our
successful approach to advertising in transit shelters and stations
to a new level, connecting riders and their mobile devices through
the use of beacon technology.”
Xerox is currently working with 35 merchants in Hoboken to
extend deals to New Jersey Transit riders. The list of merchants is
expected to grow to at least 60 by the end of the summer.
The Shop and Ride app is now available for download in the Apple
store.
The app grew out of research conducted at PARC, A Xerox company,
working in concert with other Xerox research and development
efforts helping transportation customers integrate mobile
technology into their offerings. Shop and Ride joins other Xerox
urban mobility projects being deployed around the world. Earlier
this year, Xerox launched Go LA, Go Denver and recently Go
Bangalore to encourage multimodal transportation. These apps
capture all available transportation options in the city and
compute the shortest, cheapest and most sustainable ways to reach a
commuter’s destination.
Xerox is a leading provider of transportation technology
services worldwide, including tolling, parking, mass transit
and photo enforcement services, supporting governments in more than
30 countries.
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About Xerox
Xerox is helping change the way the world works. By applying our
expertise in imaging, business process, analytics, automation and
user-centric insights, we engineer the flow of work to provide
greater productivity, efficiency and personalization. Our employees
create meaningful innovations and provide business process
services, printing equipment, software and solutions that make
a real difference for our clients and their customers in 180
countries. On January 29, 2016, Xerox announced that it plans to
separate into two independent, publicly-traded companies: a
business process outsourcing company and a document technology
company. Xerox expects to complete the separation by year-end
2016. Learn more at www.xerox.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160810005672/en/
Media:XeroxBill McKee,
+1-585-423-4476bill.mckee@xerox.comorText100 for XeroxKayla Holmes,
+1-585-697-2619kayla.holmes@text100.com
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