BEIJING, July 9, 2015 /PRNewswire/ -- Youku Tudou, Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku Tudou"), announced today that
the first foreign TV series approved by SAPPRFT (State
Administration of Press, Publication, Radio, Film and Television)
under the new 2015 regulations for streaming foreign TV series and
movies will debut on the Youku Tudou platform. The first episode of
the Korean romantic comedy entitled "Hyde, Jekyll, and Me,"
originally airing on SBS, will be made available on July 13 for all Youku Tudou users, with one new
episode made available each day after. On July 16, paid subscribers will be given exclusive
full season access and regular users will continue to have one new
episode made available every subsequent weekday.
Youku Tudou is one of the leading destinations for Korean
content in China with as many as
185 million unique visitors per month and over 11.5 billion
cumulative video views of Korean content for 2014 per internal
data. By improving user experience and adding exclusive content
similar to "Hyde, Jekyll, and Me," Youku Tudou has substantially
grown its subscription base and Youku's mobile app is currently the
#1 mobile app per monthly user time spent among major Chinese apps
with an average of 648 minutes in May
2015 according to iResearch.
Youku Tudou's subscription service currently offers a wide
selection of movies from primarily Hollywood and domestic Chinese studios. Going
forward, Youku Tudou will further enhance the value proposition of
its subscription services and add exclusive TV series into the
subscription package. These new additions will include TV series
from the United States, Korea and
Hong Kong as well as Youku Tudou's
in-house productions.
"Subscription services are the next growth pillars for online
video monetization. China is
shifting towards a consumer-driven economy and online consumption
is becoming mainstream. Leveraging our user base of over 500
million monthly unique visitors, we have seen big growth in
the number of our paid subscribers. By partnering with top players
and continually enhancing our services, we are able to create a
premium experience for our paid subscribers and further drive
subscription based revenue," said Victor
Koo, Chairman and CEO of Youku Tudou, Inc.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
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SOURCE Youku Tudou Inc.