TRINITY, N.C., June 13, 2012 /PRNewswire/ -- Sealy®
Corporation (NYSE: ZZ), the largest bedding manufacturer in the
world, has acquired a non-controlling interest in Comfort
Revolution, a company known for innovative foam products that offer
an especially comfortable night's sleep.
Headquartered in West Long Branch, New
Jersey, Comfort Revolution will continue to be led by
Founder and CEO Michael Fux, and his
management team will continue to control the company's day-to-day
operations.
"Comfort Revolution has a track record of success. Their skill
in developing and taking to market breakthrough specialty foam and
gel bedding products complements Sealy's portfolio of specialty
mattress products," says Sealy
President and Chief Executive Officer Larry Rogers. "Michael's reputation in the
industry, supplier contacts, relationships with major customers and
legacy of innovation truly set the company apart."
Following Sealy's announcement last fall to create a separate
division to focus on specialty mattress products, this latest move
signals Sealy is taking a broader approach to the entire specialty
products category and is willing to invest in new technologies and
expertise to drive growth.
"Sealy's long term vision is to be a total sleep solution
provider, which extends beyond our traditional mattress business,
and our strategic partnership with Comfort Revolution is a very big
step for us in that direction," said Rogers.
The companies saw exciting possibilities for a long-term
strategic relationship to introduce new products around the world.
Sealy has been a leader in mattresses since 1881, and Comfort
Revolution foam products have received a strong response in
the United States.
"Sealy gives us the strength to reach around the globe with our
revolution in comfort, and the resources to explore even-more
innovative solutions," Fux says.
Sealy and Comfort Revolution will immediately begin selling
portable/bed in a box foam mattresses under both brands and
anticipate launching specialty foam pillows and toppers under the
Sealy brands in early 2013.
About SEALY
Sealy owns one of the largest bedding brands in the world, with
sales of $1.2 billion in fiscal 2011.
The Company manufactures and markets a broad range of mattresses
and foundations under the Sealy®, Sealy Posturepedic®, Sealy
Posturepedic®, Optimum™, Stearns & Foster®, and Bassett®
brands. Sealy operates 25 plants in North
America, and has the largest market share and highest
consumer awareness of any bedding brand on the continent. In
the United States, Sealy sells its
products to approximately 3,000 customers with more than 7,000
retail outlets. Sealy is also a leading supplier to the hospitality
industry. For more information, please visit www.sealy.com.
About COMFORT REVOLUTION
Comfort Revolution, headquartered in West Long Branch, New Jersey, is a
leading developer and marketer of high-end sleep products. The
company makes revolutionary mattresses, mattress toppers and
pillows using premium memory foam and Hydraluxe (TM) gel
technology. Find out more at http://comfortrevolution.com.
Media Contact: Michael Murray
336-861-3699
SOURCE Sealy Corporation